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1. Company Snapshot

1.a. Company Description

OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts worldwide.Its health and wellness centers offer services, such as traditional body, salon, and skin care services and products; self-service fitness facilities, specialized fitness classes, and personal fitness training; pain management, detoxifying programs, and body composition analyses; weight management programs and products; and medi-spa services.The company also provides its guests access to beauty and wellness brands, including ELEMIS, Kérastase, and Dysport, with various brands offered exclusively in the cruise market.


As of December 31, 2021, it offered health, wellness, fitness, beauty services, treatments, and products onboard 170 cruise ships and at 52 destination resorts.The company is based in Nassau, Bahamas.

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1.b. Last Insights on OSW

OneSpaWorld Holdings Limited's recent performance was driven by several positive factors. The company received a consensus "Buy" rating from seven research firms, with six analysts rating the stock as a buy and one assigning a strong buy rating. Additionally, Ethic Inc. increased its stake in the company by 12.3% in Q2. The company's Q3 earnings matched estimates, with quarterly earnings of $0.29 per share, a 12% increase from the previous year. Institutional ownership of the company's shares stands at 96%.

1.c. Company Highlights

2. OneSpaWorld's Exceptional Q4 2025 Results Driven by Fleet Expansion and Higher-Value Services

OneSpaWorld reported record results in Q4 2025, with total revenue increasing 11% to $242.1 million, driven by fleet expansion, a 2% increase in revenue days, and a 1% increase in average guest spend. Adjusted EBITDA was $31.2 million, up from $26.7 million in Q4 2024. For the fiscal year, total revenue was $961 million, up 7% from $895 million in 2024, and adjusted EBITDA increased 10% to $123.3 million. The actual EPS came out at $0.24, slightly below estimates of $0.26.

Publication Date: Mar -08

📋 Highlights
  • Q4 Revenue Growth:: Total revenue rose 11% to $242.1 million, driven by 2% more revenue days and 1% higher average guest spend.
  • Adjusted EBITDA Surge:: Q4 adjusted EBITDA climbed to $31.2 million, up from $26.7 million in Q4 2024, reflecting operational efficiency.
  • Fleet Expansion:: Fleet grew to 206 ships (from 199 in 2024) with 4,582 personnel, supported by 8 new ship builds in 2025, including Disney Destiny and Star Seeker.
  • High-Value Service Growth:: Medi-Spa and Acupuncture services, now on 153 ships, drove 23-40% revenue growth in Q4 2025.
  • Shareholder Returns:: $93 million returned via buybacks and dividends, alongside debt reduction, while reaffirming 2026 guidance for $1.01-1.03 billion revenue and $128-138 million adjusted EBITDA.

Operational Highlights and Growth Drivers

The company operated health and wellness centers on 206 ships at year-end, with 4,582 cruise ship personnel, up from 199 ships and 4,352 personnel in 2024. New ship builds, including Disney Destiny and Star Seeker, brought the total to 8 for the year, with 6 new ship builds expected in 2026. The company continues to expand higher-value services, including Medi-Spa and Acupuncture, which are available on 153 ships, up from 147 in 2024. These services generated 23-40% revenue growth in Q4 2025.

Investment in Technology and Future Growth

The company is investing in AI technologies, including machine-learning algorithmic engines, virtual assistants, and dynamic pricing models, which are expected to drive revenue and efficiency gains. These initiatives are not yet factored into 2026 guidance but are expected to contribute to future growth. The rollout of dynamic price optimization will start with pre-booking, covering 94% of vessels on that platform, with the implementation occurring in phases, starting in the back half of the year.

Valuation and Outlook

OneSpaWorld reaffirmed its 2026 guidance, expecting total revenues of $1.01-1.03 billion and adjusted EBITDA of $128-138 million, representing high single-digit growth. Analysts estimate next year's revenue growth at 8.2%. With a P/E Ratio of 29.03 and an EV/EBITDA of 19.13, the market appears to be pricing in a significant growth trajectory. The company's return on equity (ROE) stands at 13.18%, indicating a decent return on shareholders' equity.

Strategic Initiatives to Drive Sales

The company has reformatted its spa menus, condensing offerings to focus on popular items and drive sales of higher-priced treatments. The goal is to increase retail attachments, particularly in face and body treatments, by narrowing the menu and managing guest choice. This change was made to boost conversion rates and revenue.

3. NewsRoom

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OneSpaWorld Holdings Limited (NASDAQ:OSW) Receives Average Rating of “Moderate Buy” from Brokerages

Mar -05

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Bear of the Day: OneSpaWorld (OSW)

Mar -03

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Channing Capital Management LLC Cuts Stock Position in OneSpaWorld Holdings Limited $OSW

Feb -22

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OneSpaWorld Holdings Limited (OSW) Q4 2025 Earnings Call Transcript

Feb -18

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OneSpaWorld (OSW) Q4 Earnings and Revenues Miss Estimates

Feb -18

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OneSpaWorld (NASDAQ:OSW) Sets New 12-Month High on Analyst Upgrade

Feb -18

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OneSpaWorld Announces Inclusion in the S&P SmallCap 600® Index

Feb -10

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Ciena Set to Join S&P 500; Arrowhead Pharmaceuticals to Join S&P MidCap 400; ADT and OneSpaWorld Holdings to Join S&P SmallCap 600

Feb -04

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.46%)

6. Segments

Maritime

Expected Growth: 7.4%

Growing demand for luxury experiences, increasing cruise ship deployments, and rising wellness trends drive the maritime spa market growth.

Destination Resorts

Expected Growth: 8.5%

Growing demand for luxury travel, increasing focus on wellness and self-care, and expansion into new resort locations drive growth in the destination resorts segment.

Timetospa.com

Expected Growth: 10.4%

Growing demand for luxury wellness products, increasing online shopping trends, and rising awareness of self-care drive the growth of Timetospa.com. The platform's wide range of high-end spa and wellness products, coupled with its strong online presence, position it for continued growth in the luxury e-commerce market.

7. Detailed Products

Onboard Spa and Wellness Services

Provides spa and wellness services onboard cruise ships, offering a range of treatments and amenities to passengers.

Land-Based Spa and Wellness Services

Operates spas and wellness centers at resorts, hotels, and other land-based locations, offering a range of treatments and amenities.

Product and Equipment Sales

Sells spa and wellness products, including skincare and beauty products, as well as equipment and furniture for spas and wellness centers.

Consulting and Management Services

Provides consulting and management services to spas and wellness centers, helping them to improve operations and increase revenue.

8. OneSpaWorld Holdings Limited's Porter Forces

Forces Ranking

Threat Of Substitutes

OneSpaWorld Holdings Limited operates in a niche market, providing spa and wellness services to cruise lines and resorts. While there are substitutes available, such as land-based spas, the convenience and unique experience offered by OneSpaWorld make it difficult for substitutes to pose a significant threat.

Bargaining Power Of Customers

OneSpaWorld's customers are primarily cruise lines and resorts, which have limited bargaining power due to the specialized nature of the services provided. The company's strong relationships with its customers also reduce the bargaining power of customers.

Bargaining Power Of Suppliers

OneSpaWorld relies on a network of suppliers for its spa and wellness products, but the company's scale and global presence give it some bargaining power. However, the specialized nature of the products and services required means that suppliers still have some bargaining power.

Threat Of New Entrants

The barriers to entry in the spa and wellness services market are relatively high, due to the specialized nature of the services and the need for significant investment in training and equipment. This makes it difficult for new entrants to pose a significant threat to OneSpaWorld.

Intensity Of Rivalry

The spa and wellness services market is competitive, with several established players. However, OneSpaWorld's strong relationships with its customers and its specialized services help to differentiate it from competitors, reducing the intensity of rivalry.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 26.99%
Debt Cost 14.51%
Equity Weight 73.01%
Equity Cost 14.51%
WACC 14.51%
Leverage 36.97%

11. Quality Control: OneSpaWorld Holdings Limited passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Johnson Outdoors

A-Score: 5.8/10

Value: 8.9

Growth: 3.2

Quality: 3.5

Yield: 5.0

Momentum: 8.0

Volatility: 6.0

1-Year Total Return ->

Stock-Card
OneSpaWorld

A-Score: 5.0/10

Value: 2.8

Growth: 6.9

Quality: 5.7

Yield: 1.0

Momentum: 7.0

Volatility: 6.7

1-Year Total Return ->

Stock-Card
JAKKS Pacific

A-Score: 4.5/10

Value: 6.3

Growth: 4.4

Quality: 4.6

Yield: 6.0

Momentum: 1.5

Volatility: 4.0

1-Year Total Return ->

Stock-Card
Vista Outdoor

A-Score: 3.7/10

Value: 3.2

Growth: 4.9

Quality: 5.3

Yield: 0.0

Momentum: 6.0

Volatility: 2.7

1-Year Total Return ->

Stock-Card
American Outdoor Brands

A-Score: 3.6/10

Value: 8.1

Growth: 4.2

Quality: 4.6

Yield: 0.0

Momentum: 1.0

Volatility: 3.7

1-Year Total Return ->

Stock-Card
Xponential Fitness

A-Score: 3.5/10

Value: 8.5

Growth: 5.7

Quality: 5.2

Yield: 0.0

Momentum: 0.5

Volatility: 1.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

20.79$

Current Price

20.79$

Potential

-0.00%

Expected Cash-Flows