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1. Company Snapshot

1.a. Company Description

Ceconomy AG engages in the consumer electronics retail business.The company operates approximately 850 stores in 14 countries under the MediaMarkt brand; and approximately 170 stores in 3 countries under the Saturn brand.It also operates Flip4New for selling used electronic articles online.


In addition, the company offers professional assistance for the installation, connection, and troubleshooting of electronic devices at home under the Deutsche Technikberatung brand.It operates in Germany, Austria, Switzerland, and Hungary, as well as in Western, Southern, and Eastern Europe.The company is based in Düsseldorf, Germany.

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1.b. Last Insights on CEC

Ceconomy AG's recent performance was driven by strong earnings, with adjusted EBIT increasing by 26% in Q4 2024. Revenue growth of 8.4% in Q1 2025 and robust sales growth in key markets such as Poland, contributed to the company's performance. Additionally, the company's intrinsic value is estimated to be 57% above its share price, according to a recent analysis. With a strong earnings track record and growing revenue, Ceconomy AG's fundamentals are improving.

1.c. Company Highlights

2. CECONOMY's Strong FY 2024/25 Results: Omnichannel Strategy Pays Off

CECONOMY reported a robust financial performance for FY 2024/25, with sales reaching €23.1 billion, a 5.7% growth, exceeding initial guidance. The company's EBIT grew by 24% to €378 million, marking 11 consecutive quarters of growth. Earnings per share (EPS) came in at €0.01069, significantly below analyst estimates of €0.15. The company's free cash flow increased by 180% to €337 million, demonstrating the efficiency of its business model. The gross margin improved, driven by the positive impact of growth areas, with online sales increasing by 13.3% to €5.7 billion.

Publication Date: Dec -23

📋 Highlights
  • Sales Growth:: €23.1 billion, +5.7% YoY, surpassing guidance and driven by strong omnichannel performance.
  • EBIT Surge:: €378 million, +24% YoY, reflecting 11 consecutive quarters of profitability growth.
  • Free Cash Flow Expansion:: €337 million, +180% YoY, highlighting improved operational efficiency.
  • Customer Satisfaction:: Net Promoter Score of 61, +3 points YoY, signaling enhanced loyalty.

Operational Highlights

The company's strategic transformation into an omnichannel service platform is gaining momentum, with growth businesses now representing 36% of gross profit, up from 33% last year. CECONOMY has made significant progress in its Retail Core business, with 53 million loyalty members, improved inventory management, and strong online sales growth. As Remko Rijnders noted, "MediaMarkt is just at the beginning of this growth area and expects significant growth" in Retail Media, a key growth area for the company.

Valuation and Outlook

CECONOMY's valuation metrics indicate a mixed picture. The company's P/E Ratio stands at -62.45, while the P/S Ratio is 0.09, suggesting a relatively low revenue multiple. The EV/EBITDA ratio is 4.1, indicating a reasonable valuation. For FY 2025/26, CECONOMY expects a moderate increase in currency and portfolio-adjusted total sales, with an adjusted EBIT of around €500 million. Analysts estimate revenue growth of 3.0% for next year. With its improved free cash flow, the company has flexibility for capital allocation, and a dividend policy of distributing 15-25% of net profit or EPS per year.

Partnership and Growth Prospects

The partnership with JD.com is expected to accelerate growth and create a unique shopping experience. CECONOMY expects to leverage JD's expertise in logistics, particularly in delivery towards customers and technology. The company remains confident and expects to close the deal in the first half of 2026, subject to merger control approvals. With a target of €500 million in adjusted EBIT for 2026, CECONOMY is well-positioned for continued growth and expansion.

Brand Strategy and Sustainability

CECONOMY's brand strategy is focused on maintaining the value of its MediaMarkt and Saturn brands, with brand equity increasing by €500 million year-over-year to €2.5 billion. The company has also made progress in sustainability efforts, with BetterWay sales accounting for 25% of total sales, and refurbished products growing by 191%. As the company continues to invest in growth areas, it is well-positioned for long-term success.

3. NewsRoom

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JD.com Explores Dim Sum Bonds And Ceconomy Deal In Global Push

Feb -06

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Italy ties JD.com’s Ceconomy deal to strict data safeguards

Dec -10

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Italy sets tough terms on personal data protection to clear Chinese JD.com's takeover of Ceconomy

Dec -09

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Italy sets tough terms on personal data protection to clear Chinese JD.com's takeover of Ceconomy

Dec -09

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Should JD.com’s (JD) Ceconomy Bid and Margin Strain Require Action From Investors?

Dec -04

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Italy grants conditional clearance to JD.com’s acquisition of Ceconomy

Nov -28

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Is Ceconomy Still a Bargain After Surging 65% Ahead of 2025?

Sep -28

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Ceconomy (XTRA:CEC): Taking a Fresh Look at Valuation Following a Period of Steady Gains

Sep -27

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.18%)

6. Segments

Product

Expected Growth: 1.2%

Ceconomy AG's 1.2% growth is driven by increasing demand for consumer electronics, strategic partnerships, and expansion into emerging markets. Additionally, the company's focus on omnichannel retailing, investments in digital transformation, and cost-saving initiatives have contributed to its growth momentum.

Services & Solutions

Expected Growth: 0.8%

Ceconomy AG's Services & Solutions segment growth of 0.8 is driven by increasing demand for digital services, expansion of online marketplaces, and strategic partnerships. Additionally, the company's focus on omnichannel retailing, investments in data analytics, and cost optimization initiatives contribute to its growth.

7. Detailed Products

Consumer Electronics

Ceconomy AG offers a wide range of consumer electronics products including TVs, laptops, smartphones, and gaming consoles from top brands.

Home Appliances

Ceconomy AG provides a variety of home appliances such as refrigerators, washing machines, and air conditioners from leading manufacturers.

IT and Telecom Solutions

Ceconomy AG offers IT and telecom solutions including software, hardware, and services for businesses and individuals.

Services

Ceconomy AG provides a range of services including installation, maintenance, and repair services for consumer electronics and home appliances.

E-commerce Platform

Ceconomy AG operates an e-commerce platform that allows customers to purchase products online and have them delivered or picked up in-store.

8. Ceconomy AG's Porter Forces

Forces Ranking

Threat Of Substitutes

Ceconomy AG operates in the retail industry, where substitutes are readily available. However, the company's strong brand presence and customer loyalty mitigate the threat of substitutes.

Bargaining Power Of Customers

Ceconomy AG's customers have a high bargaining power due to the availability of substitutes and the company's dependence on a few large customers.

Bargaining Power Of Suppliers

Ceconomy AG has a diversified supplier base, which reduces the bargaining power of suppliers. The company's large scale of operations also gives it negotiating power over suppliers.

Threat Of New Entrants

The retail industry has high barriers to entry, including significant capital requirements and established brand presence. This reduces the threat of new entrants for Ceconomy AG.

Intensity Of Rivalry

The retail industry is highly competitive, with many established players competing for market share. Ceconomy AG faces intense rivalry from competitors such as Amazon and other online retailers.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 84.80%
Debt Cost 6.81%
Equity Weight 15.20%
Equity Cost 14.92%
WACC 8.04%
Leverage 558.10%

11. Quality Control: Ceconomy AG passed 2 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Fenix Outdoor

A-Score: 5.0/10

Value: 9.6

Growth: 4.0

Quality: 4.7

Yield: 5.6

Momentum: 1.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Ceconomy

A-Score: 3.8/10

Value: 6.2

Growth: 2.4

Quality: 2.5

Yield: 0.6

Momentum: 8.0

Volatility: 3.0

1-Year Total Return ->

Stock-Card
BHG

A-Score: 3.8/10

Value: 7.6

Growth: 2.4

Quality: 3.0

Yield: 0.0

Momentum: 8.0

Volatility: 1.7

1-Year Total Return ->

Stock-Card
Momentum Group

A-Score: 3.5/10

Value: 1.5

Growth: 6.4

Quality: 6.3

Yield: 0.6

Momentum: 1.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
WH Smith

A-Score: 3.5/10

Value: 5.7

Growth: 5.8

Quality: 2.7

Yield: 4.4

Momentum: 0.5

Volatility: 1.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

4.44$

Current Price

4.44$

Potential

-0.00%

Expected Cash-Flows