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1. Company Snapshot

1.a. Company Description

Puuilo Oyj operates a discount retail store chain in Finland.The company offers products in the categories of building, tools, HVAC and electric supplies, pet food and supplies, car accessories, groceries, household products, garden supplies, free-time and other products, and services.As of January 01, 2022, it operated through 34 stores in Finland, as well as an online store.


The company was founded in 1982 and is headquartered in Vantaa, Finland.Puuilo Oyj is a subsidiary of Puuilo Invest Holding AB.

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1.b. Last Insights on PUUILO

Puuilo Oyj's recent performance was bolstered by a favorable market environment, with the STOXX Europe 600 Index posting its longest streak of weekly gains since 2012. The company's undervaluation, estimated to be up to 46.6%, presents an attractive opportunity for investors seeking to capitalize on market inefficiencies. Additionally, encouraging company results have offered a glimmer of optimism amidst broader uncertainties, contributing to the company's positive momentum.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (10.05%)

6. Segments

Stores

Expected Growth: 10%

Puuilo Oyj's 10% growth is driven by strategic store expansions, effective supply chain management, and a strong online presence. Additionally, the company's focus on offering a wide range of products at competitive prices, coupled with its loyalty program, has contributed to increased customer retention and attraction.

Online Store

Expected Growth: 12%

Puuilo Oyj's online store growth is driven by increasing e-commerce adoption in Finland, effective marketing strategies, and a wide product range. Strong logistics and supply chain management enable fast delivery, enhancing customer experience. Additionally, competitive pricing, user-friendly website, and mobile optimization contribute to the 12% growth rate.

7. Detailed Products

Building Materials

Puuilo Oyj offers a wide range of building materials for construction, renovation, and DIY projects, including lumber, roofing materials, drywall, and more.

Decorative Products

Puuilo Oyj's decorative products include paints, wallpapers, and other decorative items for interior design and home decor.

Gardening and Outdoor Products

Puuilo Oyj offers a variety of gardening and outdoor products, including seeds, fertilizers, gardening tools, and outdoor furniture.

Tools and Machinery

Puuilo Oyj's tools and machinery include power tools, hand tools, and machinery for construction, renovation, and DIY projects.

Kitchen and Bathroom Products

Puuilo Oyj offers a range of kitchen and bathroom products, including fixtures, appliances, and accessories.

8. Puuilo Oyj's Porter Forces

Forces Ranking

Threat Of Substitutes

Puuilo Oyj operates in the retail industry, where substitutes are readily available. However, the company's strong brand recognition and customer loyalty mitigate the threat of substitutes.

Bargaining Power Of Customers

Puuilo Oyj's customers have a high bargaining power due to the availability of substitutes and the company's dependence on a few large customers.

Bargaining Power Of Suppliers

Puuilo Oyj has a diverse supplier base, which reduces the bargaining power of individual suppliers. The company's large scale of operations also gives it negotiating power over suppliers.

Threat Of New Entrants

The retail industry has high barriers to entry, including significant capital requirements and established relationships with suppliers. This reduces the threat of new entrants.

Intensity Of Rivalry

The retail industry is highly competitive, with many established players competing for market share. Puuilo Oyj faces intense rivalry from both online and offline retailers.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 43.18%
Debt Cost 5.09%
Equity Weight 56.82%
Equity Cost 8.70%
WACC 7.14%
Leverage 76.00%

11. Quality Control: Puuilo Oyj passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Sonae

A-Score: 7.2/10

Value: 8.6

Growth: 5.6

Quality: 3.0

Yield: 8.1

Momentum: 9.0

Volatility: 9.0

1-Year Total Return ->

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Rainbow Tours

A-Score: 7.0/10

Value: 7.8

Growth: 9.2

Quality: 7.0

Yield: 9.4

Momentum: 5.5

Volatility: 3.3

1-Year Total Return ->

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Puuilo

A-Score: 6.8/10

Value: 3.2

Growth: 8.1

Quality: 6.7

Yield: 6.9

Momentum: 9.0

Volatility: 6.7

1-Year Total Return ->

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Atal

A-Score: 6.5/10

Value: 6.0

Growth: 3.6

Quality: 5.6

Yield: 10.0

Momentum: 7.0

Volatility: 6.7

1-Year Total Return ->

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Debica

A-Score: 6.3/10

Value: 8.7

Growth: 3.9

Quality: 4.1

Yield: 8.1

Momentum: 3.5

Volatility: 9.7

1-Year Total Return ->

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Elopak

A-Score: 5.6/10

Value: 5.1

Growth: 6.4

Quality: 5.2

Yield: 4.4

Momentum: 6.0

Volatility: 6.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

14.45$

Current Price

14.45$

Potential

-0.00%

Expected Cash-Flows