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1. Company Snapshot

1.a. Company Description

SEB SA designs, manufactures, and markets small household appliances worldwide.It provides electrical cooking, food preparation, and beverage preparation products, including electrical cooking products comprising deep fryers, rice cookers, electric pressure cookers, informal meal appliances, waffle makers, grills, toasters, multicookers, coffee makers, espresso machines, electric kettles, home beer-taps, soy-milk makers, blenders, cooking food processors, kitchen machines, mixers, beaters, etc.The company also offers linen, home, and personal care products, such as irons and steam generators, garment steamers, canister vacuum cleaners with or without dust bag, steam and upright vacuum cleaners, vacuum weepers, versatile vacuums, robots, fans, heaters, air treatment appliances, hair care appliances, depilators, electrical beard trimmers, hair clippers, and bathroom scales.


In addition, it provides cookware products, such as frying pans, saucepans pots, pressure cookers, bakeware, kitchen utensils, food storage containers, vacuum flasks, thermo mugs, cutlery, and other products.Further, the company offers hotel equipment, crepe and waffle makers, planchas, and grills for professionals.It provides its products under various brands that primarily include Calor, Rowenta, Moulinex, Seb, Tefal, Krups, Lagostina, WMF, Schaerer, Wilbur Curtis, Hepp, Krampouz, Arno, Supor, Imusa, All-Clad, and Silit.


The company was founded in 1857 and is headquartered in Écully, France.

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1.b. Last Insights on SK

SEB SA's recent performance has been negatively impacted by a challenging business environment, as acknowledged by the company's announcement of a strategic overhaul. The company reported a difficult year, prompting a 7% workforce reduction, citing AI-driven gains. Despite modest sales growth and significant ESG achievements, SEB's full-year 2025 earnings call highlighted the need for a plan to return to profitable growth. Additionally, the company has been navigating a prolonged period of weak share price performance.

1.c. Company Highlights

2. Groupe SEB's 2025 Full Year Results: A Step Towards Profitable Growth

Groupe SEB reported sales of EUR 8.169 billion in 2025, with a 0.3% organic sales growth driven by floor care, linen care, and cookware. The operating margin stood at 7.4%, with an ORfA of EUR 601 million, down EUR 201 million versus last year. The net profit group share was EUR 245 million, compared to EUR 232 million last year. The EPS was not disclosed. The company's financial performance was impacted by a 5.9% like-for-like decline in the Professional business.

Publication Date: Feb -26

📋 Highlights
  • Organic Sales Growth:: Groupe SEB achieved 0.3% organic sales growth in 2025 (EUR 8.169 billion), driven by floor care, linen care, and cookware, though the Professional segment declined 5.9% like-for-like.
  • Rebound Plan Savings Target:: The Rebound plan aims for EUR 200 million recurring annual savings by 2027, with a one-off cost of EUR 300–350 million, impacting up to 2,100 global positions (1,400 in Europe).
  • Financial Performance:: Operating Result (ORfA) fell EUR 201 million year-on-year to EUR 601 million (7.4% margin), but net profit rose to EUR 245 million, with a stable dividend of EUR 2.8 per share.
  • Regional Growth Highlights:: Double-digit growth in Eastern Europe/Middle East, EUR 100 million in washer vacuum sales (Year 1), and 25% of Supor’s online sales via China’s social commerce channel.
  • Professional Business Turnaround:: The Professional segment returned to growth in H2 2025, ending flat in Q4 (EUR 995 million sales), with stabilization expected in 2026 amid U.S. project delays and Chinese market instability.

Segment Performance

The Consumer division reported overall sales growth of minus 1.6% reported but plus 1.1% like-for-like. The Professional business reported EUR 995 million in sales, up 2.1% in reported but down 5.9% like-for-like. Key highlights include EUR 10% growth in cookware sales in EMEA, double-digit growth in new regions like Eastern Europe and the Middle East, and strong growth in services and machine deliveries in Germany and China.

Rebound Plan Initiatives

The Rebound plan aims to bring the group back to a profitable growth trajectory by reinventing the growth model, systematizing a new marketing and e-commerce practice, and accelerating the development of sales in the most promising segment. Stanislas De Gramont, CEO, emphasized that the plan is designed to return to a 5% annual organic sales growth and operating margins of 10%. As he stated, "We want to return to growth in ORfA and more normative free cash flow generation."

Valuation and Outlook

Analysts estimate next year's revenue growth at 4.2%. The current valuation metrics are: P/E Ratio at 31.74, P/B Ratio at 1.44, P/S Ratio at 0.35, EV/EBITDA at 8.02, Dividend Yield at 5.32%, and Free Cash Flow Yield at 6.97%. The Net Debt / EBITDA ratio stands at 3.87. With the Rebound plan in place, Groupe SEB is expected to improve its profitability and return to a growth trajectory.

3. NewsRoom

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GROUPE SEB: Monthly Disclosure of the Total Number of Shares and Voting Rights – 28.02.2026

Mar -06

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Assessing SEB (ENXTPA:SK) Valuation After Prolonged Share Price Weakness

Mar -04

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SEB SA (SEBYF) Full Year 2025 Earnings Call Highlights: Navigating Challenges with Strategic ...

Feb -28

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Tefal Pan-Maker Groupe SEB to Cut 7% of Jobs, Citing AI Gains

Feb -25

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Result Down in 2025 Launch of a Plan to Return to Our Profitable Growth Trajectory

Feb -25

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GROUPE SEB: Monthly Disclosure of the Total Number of Shares and Voting Rights – 31.01.2026

Feb -06

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A Look At SEB (ENXTPA:SK) Valuation After Recent Share Price Momentum And Long Term Shareholder Losses

Jan -11

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SEB SA: Monthly Disclosure of the Total Number of Shares and Voting Rights – 31.12.2025

Jan -09

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.39%)

6. Segments

Consumer

Expected Growth: 7%

SEB SA's 7% growth in the Consumer segment is driven by increasing demand for home appliances, particularly in emerging markets. Strong brand recognition, innovative products, and strategic partnerships contribute to market share gains. Additionally, expanding e-commerce channels and targeted marketing efforts enhance customer reach and loyalty.

Intra-group Transactions

Expected Growth: 9%

SEB SA's 9% growth in intra-group transactions is driven by increased cross-border trade, strategic partnerships, and optimized treasury management. Additionally, the group's expansion into new markets, improved supply chain efficiency, and effective risk management practices have contributed to this growth.

Professional

Expected Growth: 8%

SEB SA's 8% growth is driven by increasing demand for premium home appliances, successful product innovations, and strategic expansion into emerging markets. Additionally, the company's focus on sustainability and digitalization, as well as its strong brand recognition, contribute to its growth momentum.

7. Detailed Products

Cooking Appliances

SEB SA offers a wide range of cooking appliances, including cookware, kitchen utensils, and electrical appliances, designed to make cooking easier and more efficient.

Home and Personal Care

SEB SA's home and personal care products include a range of items, such as hair care appliances, beauty tools, and home cleaning solutions, designed to make daily life easier and more convenient.

Coffee Machines and Accessories

SEB SA offers a range of coffee machines and accessories, including espresso machines, coffee grinders, and coffee makers, designed to provide the perfect cup of coffee every time.

Small Domestic Appliances

SEB SA's small domestic appliances include a range of products, such as toasters, kettles, and blenders, designed to make everyday tasks easier and more efficient.

Ironing and Laundry

SEB SA's ironing and laundry products include a range of items, such as irons, steam generators, and laundry dryers, designed to make ironing and laundry tasks easier and more efficient.

8. SEB SA's Porter Forces

Forces Ranking

Threat Of Substitutes

SEB SA operates in a highly competitive market, and there are many substitutes available to customers. However, the company's strong brand reputation and customer loyalty help to mitigate the threat of substitutes.

Bargaining Power Of Customers

SEB SA's customers have a high bargaining power due to the availability of substitutes and the company's dependence on a few large customers. This gives customers the power to negotiate prices and terms.

Bargaining Power Of Suppliers

SEB SA has a diverse supplier base, and the company is not heavily dependent on a few suppliers. This reduces the bargaining power of suppliers.

Threat Of New Entrants

The threat of new entrants is moderate due to the high capital requirements and regulatory barriers to entry in the banking industry. However, new fintech companies are emerging, which could potentially disrupt the market.

Intensity Of Rivalry

The banking industry is highly competitive, and SEB SA faces intense rivalry from other banks and fintech companies. This competition leads to high marketing and advertising expenses.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 48.53%
Debt Cost 3.95%
Equity Weight 51.47%
Equity Cost 8.28%
WACC 6.17%
Leverage 94.28%

11. Quality Control: SEB SA passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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NEXT

A-Score: 5.8/10

Value: 1.8

Growth: 5.7

Quality: 6.7

Yield: 4.4

Momentum: 8.0

Volatility: 8.3

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De'Longhi

A-Score: 5.6/10

Value: 4.2

Growth: 5.7

Quality: 6.8

Yield: 6.2

Momentum: 6.5

Volatility: 4.3

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Howden Joinery

A-Score: 5.6/10

Value: 4.6

Growth: 5.7

Quality: 7.1

Yield: 5.0

Momentum: 3.5

Volatility: 7.7

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Redrow

A-Score: 5.1/10

Value: 6.8

Growth: 5.2

Quality: 7.4

Yield: 4.4

Momentum: 4.0

Volatility: 3.0

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DS Smith

A-Score: 4.9/10

Value: 8.3

Growth: 3.7

Quality: 3.8

Yield: 3.8

Momentum: 4.0

Volatility: 6.0

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SEB

A-Score: 3.7/10

Value: 5.9

Growth: 3.3

Quality: 2.3

Yield: 6.9

Momentum: 0.5

Volatility: 3.3

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

43.0$

Current Price

43$

Potential

-0.00%

Expected Cash-Flows