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1. Company Snapshot

1.a. Company Description

Similarweb Ltd.provides a platform for digital intelligence in the United States, Europe, Asia Pacific, the United Kingdom, Israel, and internationally.It offers digital research intelligence solutions that allow senior leaders, strategy, business intelligence, and consumer insights teams to benchmark performance against competitors and market leaders, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and digital marketing solutions, which enable marketing leaders, search engine optimization, and content managers, pay-per-click, performance marketers, affiliate marketers, and media buyers to understand their competitors' online acquisition strategies in each marketing channel.


The company also provides shopper intelligence solutions that allows digital commerce leadership, and category and product managers to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process; and sales intelligence solutions, which enables sales management and operations, sales representatives, and account management teams to access relevant buying signals and digital insights of their customers in to generate leads quickly.In addition, it offers investor intelligence solution that allows portfolio managers, investment professionals, data scientists, and research analysts to access an end-to-end view of market, sector or company performance to ideate and monitor investment opportunities, forecast market performance, and perform due diligence.The company serves retail, consumer packaged goods, travel, consumer finance, business-to-business software, and logistics companies; and consultancies, marketing and advertising agencies, media and publishers, payment processors, and institutional investors.


Similarweb Ltd.was incorporated in 2009 and is headquartered in Tel Aviv, Israel.

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1.b. Last Insights on SMWB

Similarweb Ltd.'s recent performance was negatively impacted by mixed Q3 results, which included maintained full-year sales guidance and a raised adjusted operating profit forecast. The company's Web Intelligence 4.0 platform, launched to provide competitive intelligence, may not have met investor expectations. Additionally, the departure of CFO Jason Schwartz after 10 years and the appointment of Ran Vered as his successor may have created uncertainty. A "Moderate Buy" rating from 11 analysts, with one sell recommendation, may also have contributed to downward pressure.

1.c. Company Highlights

2. Similarweb Q4 2024 Earnings Review

Similarweb delivered a robust financial performance in Q4 2024, with revenue reaching $65.6 million, representing a 16% year-over-year (YoY) growth. Full-year revenue for 2024 totaled $249.9 million, up 15% YoY, underscoring the company's consistent growth momentum. Gross margin, however, saw a sequential decline due to investments in new data sets and integration costs from recent acquisitions. The company maintained its focus on long-term growth, with $20 million allocated to AI-related initiatives, despite near-term profit pressures. Analysts are forecasting a 14.9% revenue growth for 2025, aligning with the company’s guidance of $285-$288 million for 2025, reflecting a 15% YoY increase.

Publication Date: Mar -09

📋 Highlights
  • Strong Revenue Growth:: Q4 revenue reached $65.6 million (16% YoY growth), with full-year revenue of $249.9 million (15% YoY), reflecting robust demand and market expansion.
  • High Net Retention Rate:: The 101% overall Net Retention Rate (NRR) indicates strong customer retention and upselling efforts, underpinned by long-term multiyear contracts.
  • Expansion into Alternative Data:: Strategic partnerships with S&P Global and Bloomberg highlight the company's move into high-growth areas, leveraging its data capabilities for investors.
  • Investments in AI and R&D:: $20 million allocated to AI initiatives and R&D underscores the company's focus on innovation, despite short-term profit impacts.
  • Improving Execution and Leadership:: Q4 execution challenges were addressed with Q1 improvements, driven by new leadership hires and stronger performance in key regions like EMEA and Japan.

Customer Growth and Retention

Similarweb’s customer base expanded significantly in 2024, with a 17% YoY increase to over 5,500 ARR customers. The company secured 15 new seven-figure contracts in Q4, primarily from existing customers upgrading their investments. The overall Net Retention Rate (NRR) remained strong at 101%, indicating healthy customer retention and upselling opportunities. Management emphasized a strategic focus on long-term, multi-year contracts to ensure steady revenue streams and reduce reliance on short-term fluctuations.

Investments and Strategic Initiatives

The company continues to prioritize investments in research and development (R&D) and go-to-market strategies, allocating $20 million to capitalize on AI opportunities. While these investments may weigh on near-term profitability, they are expected to drive long-term growth and competitive differentiation. The integration of recent acquisitions and the development of new data sets for generative AI also contributed to the sequential decline in gross margin. Management remains confident that these investments will yield returns as the year progresses.

Partnerships and Market Expansion

Similarweb strengthened its position in the alternative data space through strategic partnerships with S&P Global and Bloomberg. The integration of Similarweb’s data into Bloomberg’s platform marks a significant milestone, with potential premium pricing for subscribers. This partnership underscores the company’s ability to expand its reach and solidify its position as a key player in the alternative data ecosystem. Despite challenges in Q4 execution, particularly in EMEA and Japan due to managerial changes and integration efforts, Q1 has shown improvement with the hiring of new leadership and stronger performance.

Valuation and Market Expectations

Similarweb’s valuation reflects investor optimism about its growth trajectory. With a price-to-sales (P/S) ratio of 3.0 and an enterprise value over EBITDA (EV/EBITDA) of 430.37, the market is pricing in significant future growth. The high EV/EBITDA ratio highlights the company’s growth-oriented strategy, despite current profitability challenges. The absence of a dividend yield (0.0%) aligns with the company’s focus on reinvesting earnings into growth initiatives, rather than returning capital to shareholders. The return on invested capital (ROIC) of -15.02% reflects the heavy investments currently underway, which management expects to turn positive as scale benefits materialize.

Conclusion

Similarweb’s Q4 performance and full-year results demonstrate strong execution in a competitive landscape. The company’s strategic investments in AI, partnerships, and customer expansion position it well for long-term growth, despite near-term challenges. Management’s confidence in achieving double-digit profitability by 2026 signals a clear vision for balancing growth and efficiency. As the company continues to navigate macroeconomic headwinds and integration challenges, its ability to execute its growth strategy will be key to meeting market expectations and driving sustained shareholder value.

3. NewsRoom

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AI Discovery Surges: Similarweb's 2025 Generative AI Report Says

Dec -02

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Similarweb: Well Positioned For Growth Acceleration In The Coming Quarters

Nov -28

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Similarweb Ltd. (NYSE:SMWB) Given Average Recommendation of “Moderate Buy” by Brokerages

Nov -25

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Reviewing Genius Sports (NYSE:GENI) & Similarweb (NYSE:SMWB)

Nov -22

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Similarweb Fall 2025 Updates Double Down on Data-Driven AI to Give Businesses a Competitive Edge

Nov -20

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Why Similarweb Stock Is Plummeting Today

Nov -12

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Similarweb Ltd. (SMWB) Q3 2025 Earnings Call Transcript

Nov -12

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Similarweb Ltd. (NYSE:SMWB) Given Average Recommendation of “Moderate Buy” by Brokerages

Oct -31

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (14.00%)

6. Segments

Cloud-based Digital Intelligence Solutions

Expected Growth: 14%

Similarweb's 14% growth in cloud-based digital intelligence solutions is driven by increasing demand for data-driven insights, rising adoption of digital transformation strategies, and growing need for competitive intelligence. Additionally, the company's unique ability to provide granular website traffic and engagement data, as well as its expanding partner ecosystem, contribute to its rapid growth.

7. Detailed Products

Digital Market Intelligence

A comprehensive platform providing insights into website traffic, engagement, and conversion metrics for competitor analysis and market research.

Traffic Analytics

A tool providing detailed insights into website traffic, including visitor numbers, engagement metrics, and traffic sources.

Competitor Analysis

A solution enabling businesses to analyze and compare their online performance with that of their competitors.

Market Research

A platform providing access to market data, trends, and insights to inform business decisions.

Sales Intelligence

A solution providing sales teams with actionable insights to identify and pursue new business opportunities.

Investor Intelligence

A platform providing investors with data-driven insights to inform investment decisions.

8. Similarweb Ltd.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Similarweb Ltd. faces moderate threat from substitutes, as users can opt for other digital intelligence platforms, but the company's strong brand recognition and unique features mitigate this threat.

Bargaining Power Of Customers

Similarweb Ltd. has a diverse customer base, which reduces the bargaining power of individual customers, and the company's subscription-based model provides a stable revenue stream.

Bargaining Power Of Suppliers

Similarweb Ltd. has a diversified supplier base, and the company's strong financial position enables it to negotiate favorable terms with its suppliers.

Threat Of New Entrants

The digital intelligence market is highly competitive, and new entrants can easily disrupt the market with innovative solutions, posing a significant threat to Similarweb Ltd.'s market share.

Intensity Of Rivalry

The digital intelligence market is highly competitive, with several established players, and Similarweb Ltd. faces intense rivalry from companies like Ahrefs, SEMrush, and Moz.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 81.26%
Debt Cost 3.95%
Equity Weight 18.74%
Equity Cost 7.71%
WACC 4.65%
Leverage 433.68%

11. Quality Control: Similarweb Ltd. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
New Work

A-Score: 4.4/10

Value: 6.8

Growth: 5.0

Quality: 7.1

Yield: 2.5

Momentum: 4.0

Volatility: 1.0

1-Year Total Return ->

Stock-Card
Genius Sports

A-Score: 3.9/10

Value: 4.6

Growth: 7.3

Quality: 1.6

Yield: 0.0

Momentum: 8.5

Volatility: 1.3

1-Year Total Return ->

Stock-Card
Fiverr

A-Score: 3.7/10

Value: 3.4

Growth: 8.4

Quality: 3.8

Yield: 0.0

Momentum: 5.0

Volatility: 1.3

1-Year Total Return ->

Stock-Card
HomeToGo

A-Score: 3.6/10

Value: 9.0

Growth: 6.3

Quality: 2.5

Yield: 0.0

Momentum: 3.0

Volatility: 1.0

1-Year Total Return ->

Stock-Card
Perion Network

A-Score: 3.4/10

Value: 7.8

Growth: 1.0

Quality: 2.6

Yield: 0.0

Momentum: 7.0

Volatility: 2.0

1-Year Total Return ->

Stock-Card
Similarweb

A-Score: 3.1/10

Value: 4.8

Growth: 5.2

Quality: 2.9

Yield: 0.0

Momentum: 5.0

Volatility: 0.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

7.16$

Current Price

7.16$

Potential

-0.00%

Expected Cash-Flows