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1. Company Snapshot

1.a. Company Description

Reply S.p.A. provides consulting, system integration, application management, and business process outsourcing services in Italy and internationally.The company concepts, designs, develops, and implements solutions based on communication channels and digital media.It offers Axulus, an accelerator for the Industrial Internet of Thing; Brick Reply, a platform for digital transformation of industrial operations; China Beats, a market intelligence and social listening platform solution; Discovery Reply, an enterprise digital experience management platform; Logistics Execution Architecture Reply, a digital platform for agile and connected supply chains; and Pulse Reply, a solution that combines data science and marketing intelligence activities in an agile dashboard.


The company also provides Sonar Reply, a solution for data-driven trend research; TamTamy, an enterprise social network solution for communication, collaboration, and education through social media; Ticuro Reply, a platform solution for the connection of medical devices, as well as wearable and environmental sensors; and X-RAIS Reply, a reply artificial intelligence solution to support radiological diagnosis processes.It serves automotive, energy and utilities, financial services, logistics and manufacturing, public sector and healthcare, retail and consumer products, and telco and media industries.The company has a strategic collaboration agreement with Amazon Web Services.


Reply S.p.A. was founded in 1995 and is headquartered in Turin, Italy.

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1.b. Last Insights on REY

Reply's recent performance has been impacted by a decline in share price momentum, with a 1-year total shareholder return of -22.8%. The company's quarterly financial report as of September 30, 2025, was approved by the Board of Directors, but details are not provided. Despite this, Reply has achieved several milestones, including the AWS Advertising and Marketing Technology Competency and the introduction of prebuilt AI apps. However, concerns about valuation and share price swings have been raised. Valorem Reply also won the 2025 Microsoft Inclusion Changemaker Partner of the Year award.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Reply Awarded a 2025 AWS Partner of the Year Award

Dec -03

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PUMA Partners with Logistics Reply to Accelerate AI-Driven Innovation in Warehousing

Nov -20

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Reply at Microsoft Ignite 2025: Showcasing AI Innovation, Copilot Experiences, and Intelligent Enterprise Solutions

Nov -18

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Is Reply (BIT:REY) Undervalued After Recent Share Price Swings? A Fresh Look at Its Valuation

Nov -15

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REPLY: The Board of Directors Approves the Quarterly Financial Report as of 30 September 2025

Nov -13

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Valorem Reply recognized as Winner of 2025 Microsoft Inclusion Changemaker Partner of the Year

Nov -12

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Aeroporti di Roma Transforms Passenger Experience with AI Virtual Assistant Powered by Amazon Web Services and Storm Reply

Oct -22

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Valorem Reply, Microsoft and ITF Bring Real-time AI Analytics to the Billie Jean King Cup by Gainbridge

Oct -16

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (8.52%)

6. Segments

Technologies

Expected Growth: 8%

Reply S.p.A.'s 8% growth is driven by increasing demand for digital transformation, cloud adoption, and cybersecurity services. Strong partnerships with leading tech companies, innovative solutions, and strategic acquisitions also contribute to growth. Additionally, the company's expertise in AI, IoT, and data analytics helps clients optimize operations, driving revenue growth.

Applications

Expected Growth: 9%

Reply S.p.A.'s 9% growth is driven by increasing demand for digital transformation, cloud computing, and cybersecurity services. Strong partnerships with leading tech companies, innovative solutions, and strategic acquisitions also contribute to its growth. Additionally, the company's diversified revenue streams, including consulting, system integration, and application management, provide a solid foundation for sustained growth.

Process

Expected Growth: 10%

Reply S.p.A.'s 10% growth is driven by increasing demand for digital transformation services, expansion into new markets, and strategic acquisitions. The company's strong presence in the IT consulting and system integration segments, coupled with its innovative solutions in AI, cloud, and cybersecurity, have contributed to its growth momentum.

7. Detailed Products

Reply Consulting

Reply Consulting provides strategic and operational consulting services to help clients improve their business performance and competitiveness.

Reply Digital Experience

Reply Digital Experience offers a range of digital services, including digital strategy, user experience design, and digital development, to help clients create engaging digital experiences.

Reply Cyber Security

Reply Cyber Security provides a range of cybersecurity services, including threat intelligence, vulnerability assessment, and incident response, to help clients protect their digital assets from cyber threats.

Reply Data Analytics

Reply Data Analytics offers a range of data analytics services, including data strategy, data science, and data engineering, to help clients extract insights and value from their data.

Reply IoT and Industry 4.0

Reply IoT and Industry 4.0 provides a range of services, including IoT strategy, IoT development, and Industry 4.0 consulting, to help clients leverage IoT and Industry 4.0 technologies to improve their operations and products.

Reply Cloud and Infrastructure

Reply Cloud and Infrastructure provides a range of services, including cloud strategy, cloud migration, and infrastructure consulting, to help clients optimize their IT infrastructure and leverage cloud technologies.

8. Reply S.p.A.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Reply S.p.A. operates in a niche market with high barriers to entry, reducing the threat of substitutes.

Bargaining Power Of Customers

Reply S.p.A. has a diversified customer base, reducing the bargaining power of individual customers.

Bargaining Power Of Suppliers

Reply S.p.A. relies on a few key suppliers, giving them some bargaining power, but the company's size and reputation mitigate this risk.

Threat Of New Entrants

Reply S.p.A. operates in a highly specialized industry with high barriers to entry, reducing the threat of new entrants.

Intensity Of Rivalry

Reply S.p.A. operates in a highly competitive industry with many established players, leading to intense rivalry.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 9.47%
Debt Cost 3.95%
Equity Weight 90.53%
Equity Cost 8.97%
WACC 8.49%
Leverage 10.46%

11. Quality Control: Reply S.p.A. passed 8 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Indra Sistemas

A-Score: 5.3/10

Value: 3.4

Growth: 6.9

Quality: 5.6

Yield: 1.9

Momentum: 10.0

Volatility: 4.0

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Softcat

A-Score: 5.2/10

Value: 2.0

Growth: 5.8

Quality: 8.0

Yield: 3.1

Momentum: 5.0

Volatility: 7.0

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Reply

A-Score: 5.0/10

Value: 3.4

Growth: 8.0

Quality: 6.9

Yield: 1.2

Momentum: 3.0

Volatility: 7.3

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Bechtle

A-Score: 4.8/10

Value: 5.3

Growth: 6.6

Quality: 4.9

Yield: 3.1

Momentum: 5.5

Volatility: 3.7

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TietoEVRY

A-Score: 4.8/10

Value: 6.8

Growth: 1.9

Quality: 1.8

Yield: 9.4

Momentum: 3.0

Volatility: 6.0

1-Year Total Return ->

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Lagercrantz Group

A-Score: 4.4/10

Value: 0.7

Growth: 8.3

Quality: 6.2

Yield: 1.2

Momentum: 5.5

Volatility: 4.7

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

117.7$

Current Price

117.7$

Potential

-0.00%

Expected Cash-Flows