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1. Company Snapshot

1.a. Company Description

New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Central Europe, rest of Nordiac countries, Southern Europe, and internationally.The company operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings.The Corporate segment offers promo wear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, bags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers.


This segment offers its products under the D.A.D Sportswear, Hurricane, No Problems, BAGSFIRST, James Harvest Sportswear, Jingham, Mac One, Printer, Cottover, Clique, d-vice, Queen Anne, Toppoint, Grizzly, J.Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob brands.The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, shoe, and fashion trade under the Cutter & Buck, ANNIKA, Craft, Clique, AHEAD, Kate Lord, Paris Glove, Auclair, Laurentide, Seger, Termo Original, PAX, Marstrand, Sköna Marie, and Speedo brands.


The Gifts & Home Furnishings segment offers gifts and home furnishing products under the Orrefors, Kosta Förlag, Lord Nelson Victory, Lord Nelson, Orrefors Hunting, Orrefors Jernverk, Nightingale, Queen Anne, Kosta Linnewäfveri, Kosta Boda, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, VAKINME, and Sagaform brands.New Wave Group AB (publ) was incorporated in 1989 and is headquartered in Gothenburg, Sweden.

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1.b. Last Insights on NEWA

Negative drivers behind New Wave Group AB (publ)'s recent performance include the European stock market's decline due to renewed trade and geopolitical uncertainty, with the pan-European STOXX Europe 600 Index ending 0.98% lower. Additionally, the company's stock is estimated to be trading at up to 45.3% below its intrinsic value, indicating potential undervaluation. Furthermore, the global market's volatility, with major indices experiencing declines in recent weeks, may also be contributing to the company's negative performance.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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European Stocks Estimated To Be Trading Below Fair Value In February 2026

Feb -05

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European Stocks Trading Below Estimated Value In February 2026

Feb -02

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3 Global Stocks Estimated To Be Trading Below Fair Value In February 2026

Feb -02

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3 European Stocks Estimated To Be Trading Below Their Intrinsic Value In February 2026

Feb -02

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3 European Stocks Estimated To Be Trading At Up To 45.3% Below Intrinsic Value

Jan -27

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Global Market's Trio Of Stocks Estimated Below Intrinsic Value

Jan -27

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3 European Stocks Estimated To Be Up To 40.5% Below Intrinsic Value

Jan -27

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3 European Growth Companies With High Insider Ownership Expecting Up To 32% Growth

Jan -13

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (3.91%)

6. Segments

Promotional Gifts & Workwear

Expected Growth: 3%

New Wave Group AB's Promotional Gifts & Workwear segment growth is driven by increasing demand for branded merchandise, expansion into new markets, and strategic acquisitions. Additionally, the company's focus on sustainability and digitalization efforts have improved operational efficiency, contributing to the 3% growth rate.

Sports & Leisure

Expected Growth: 5%

New Wave Group AB's Sports & Leisure segment growth is driven by increasing outdoor activities, health awareness, and e-commerce adoption. The segment benefits from a strong brand portfolio, including Craft and Dobotex, and strategic acquisitions. Additionally, the company's focus on sustainability and innovative products resonates with environmentally conscious consumers, contributing to the 5% growth rate.

Gifts & Home Furnishings

Expected Growth: 4%

New Wave Group AB's Gifts & Home Furnishings segment growth is driven by increasing consumer spending on home decor and gifting, fueled by rising disposable incomes and a growing middle class. Additionally, the company's strategic expansion into e-commerce and its focus on sustainable products are contributing to its 4% growth.

7. Detailed Products

Promotional Products

New Wave Group AB (publ) offers a wide range of promotional products such as bags, pens, and other items that can be customized with logos or messages to promote a brand or company.

Workwear

New Wave Group AB (publ) provides high-quality workwear for various industries, including construction, healthcare, and hospitality.

Profile and Merchandise

New Wave Group AB (publ) offers customized profile and merchandise products such as apparel, accessories, and gifts that can be personalized with logos, names, or messages.

Uniforms

New Wave Group AB (publ) provides high-quality uniforms for various industries, including retail, hospitality, and healthcare.

Sportswear

New Wave Group AB (publ) offers customized sportswear products such as jerseys, hats, and bags that can be personalized with team logos or names.

8. New Wave Group AB (publ)'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for New Wave Group AB (publ) is moderate due to the presence of alternative products and services in the market.

Bargaining Power Of Customers

The bargaining power of customers is high due to the concentration of buyers and the availability of alternative products.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low due to the presence of multiple suppliers and the lack of concentration in the supply chain.

Threat Of New Entrants

The threat of new entrants is moderate due to the presence of barriers to entry and the complexity of the industry.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of multiple competitors and the high level of competition in the market.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 23.21%
Debt Cost 7.24%
Equity Weight 76.79%
Equity Cost 13.57%
WACC 12.10%
Leverage 30.23%

11. Quality Control: New Wave Group AB (publ) passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

103.6$

Current Price

103.6$

Potential

-0.00%

Expected Cash-Flows