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1. Company Snapshot

1.a. Company Description

BellRing Brands, Inc., together with its subsidiaries, provides various nutrition products in the United States and internationally.It offers ready-to-drink shake and powder protein products primarily under the Premier Protein and Dymatize brands.The company sells its products through club, food, drug, mass, eCommerce, specialty, and convenience channels.


BellRing Brands, Inc.was incorporated in 2019 and is headquartered in Saint Louis, Missouri.

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1.b. Last Insights on BRBR

BellRing Brands, Inc. faces scrutiny over alleged artificial growth and potential securities fraud. A class-action lawsuit was filed against the company and its senior executives, accusing them of misleading investors about the true drivers of 2025 sales growth. The lawsuit claims that the company's strong sales results were actually driven by retailer destocking, leading to a 33% stock crash and $2.9 billion value wipeout. Investors are urged to submit their losses. Hagens Berman and Bleichmar Fonti & Auld LLP are investigating the matter.

1.c. Company Highlights

2. Protein Shake Category Continues to Grow as BellRing Brands Reports Earnings

BellRing Brands reported total net sales of $537 million for the quarter, a 1% increase year-over-year, with adjusted EBITDA of $90 million at a margin of 16.8%. Earnings per share (EPS) came in at $0.37, beating estimates of $0.31. The company's updated adjusted EBITDA guidance is between $425 million and $440 million, reflecting a slight mix shift towards lower-margin products.

Publication Date: Feb -08

📋 Highlights
  • Merchandising Test Success: Record $537M net sales, with a 1% YoY increase driven by mass retailer tests showing double-digit consumption growth post-rollout delays.
  • EBITDA Margin Pressure: Adjusted EBITDA at $90M (16.8% margin), with updated 2026 guidance of $425M–$440M reflecting 300 bps margin compression from input costs and tariffs.
  • Consumption Growth Resurgence: 6% January all-channel consumption growth (16% outside clubs) reversing a 2% dip earlier due to promotion timing and competition.
  • Portfolio Innovation Boost: Winter mint chocolate as top LTO, new coffee house shake, and 50% category expansion to wellness (hydration powders, protein sodas) to drive growth.

Operational Highlights

The mass merchandiser test for Premier Protein is performing well, with record weekly sales and a January that was the largest month ever at the retail store. According to Darcy Horn Davenport, "the team's execution and the program's learnings will be applied to other customers." The company is also investing in innovation across flavors, formats, consumer segments, and occasions, with a successful LTO strategy and new product launches, such as coffee house variety packs.

Category Dynamics and Competition

The protein shake category is experiencing a boom, with increased competition and promotions. Darcy Horn Davenport noted that "the category is usually not that promotionally driven, but this year is higher due to the protein craze." The company is watching repeat rates and consumer metrics to identify potential acquisition targets. Analysts estimate next year's revenue growth at 6.0%.

Valuation

BellRing Brands' current valuation multiples are a Price-to-Sales Ratio of 1.0 and an EV/EBITDA ratio of 10.54. With a Return on Invested Capital (ROIC) of 33.78%, the company is generating strong returns. However, the Net Debt to EBITDA ratio is 3.44, indicating a relatively high debt burden. The stock's current valuation appears reasonable, given the company's growth prospects and profitability.

3. NewsRoom

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BellRing Brands, Inc. Securities Fraud Class Action Result of Inventory Issues and 52% Stock Decline - Investors may Contact Lewis Kahn, Esq, at Kahn Swick & Foti, LLC

03:03

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INVESTOR ALERT: BellRing Brands (BRBR) Investors with Substantial Losses Have Opportunity to Lead BellRing Class Action

Feb -10

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ROSEN, SKILLED INVESTOR COUNSEL, Encourages BellRing Brands, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BRBR

Feb -10

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Deadline Alert: BellRing Brands, Inc. (BRBR) Shareholders Who Lost Money Urged To Contact Glancy Prongay Wolke & Rotter LLP About Securities Fraud Lawsuit

Feb -10

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BRBR Investors Have Opportunity to Lead BellRing Brands, Inc. Securities Fraud Lawsuit with the Schall Law Firm

Feb -10

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NYSE: BRBR INVESTOR ALERT: Berger Montague Advises BellRing Brands, Inc. (NYSE: BRBR) Investors of a March 23, 2026 Deadline

Feb -10

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$BRBR STOCK LOSS NOTICE: BFA Law Sues BellRing Brands, Inc. for Securities Fraud over Inventory Levels and Urges Investors to Contact the Firm

Feb -10

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ROSEN, TRUSTED INVESTOR COUNSEL, Encourages BellRing Brands, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BRBR

Feb -09

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.89%)

6. Segments

Shakes and Other Beverages

Expected Growth: 8%

BellRing Brands, Inc.'s Shakes and Other Beverages segment growth is driven by increasing demand for convenient, healthy, and functional beverages. Rising popularity of plant-based and protein-enriched products, expanding distribution channels, and effective marketing strategies contribute to the 8% growth. Additionally, the company's focus on innovation, such as new flavor launches and packaging improvements, also supports the segment's growth momentum.

Powders

Expected Growth: 7%

Powders from BellRing Brands, Inc. exhibit 7% growth driven by increasing demand for convenient and healthy nutrition, expanding e-commerce channels, and successful product innovation. Additionally, the company's strategic marketing efforts and partnerships with fitness influencers contribute to the segment's growth.

Other

Expected Growth: 10%

BellRing Brands' 10% growth is driven by increasing demand for healthy and convenient food options, successful product innovation, and strategic acquisitions. The company's diversified portfolio, including Premier Protein and Dymatize, benefits from a strong online presence and expanding distribution channels. Additionally, BellRing's focus on e-commerce and digital marketing contributes to its growth momentum.

7. Detailed Products

Ready-to-Drink (RTD) Beverages

BellRing Brands offers a range of RTD beverages, including protein shakes, meal replacement shakes, and other nutritional drinks.

Powdered Protein and Nutrition Products

The company offers a variety of powdered protein and nutrition products, including whey protein, casein protein, and plant-based options.

Specialty Nutrition Products

BellRing Brands offers specialty nutrition products, including probiotics, vitamins, and minerals, designed to support specific health needs.

Contract Manufacturing Services

The company provides contract manufacturing services for other companies, offering expertise in product development, manufacturing, and packaging.

8. BellRing Brands, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

BellRing Brands, Inc. operates in a competitive market with various breakfast cereal brands, but the threat of substitutes is moderate due to customer loyalty and brand recognition.

Bargaining Power Of Customers

BellRing Brands, Inc. has a diverse customer base, and no single customer has significant bargaining power, reducing the threat of customer bargaining power.

Bargaining Power Of Suppliers

BellRing Brands, Inc. relies on a few large suppliers for raw materials, giving them some bargaining power, but the company's size and scale mitigate this threat.

Threat Of New Entrants

The breakfast cereal market has high barriers to entry, including significant capital requirements and established distribution networks, making it difficult for new entrants to compete with BellRing Brands, Inc.

Intensity Of Rivalry

The breakfast cereal market is highly competitive, with many established brands competing for market share, leading to a high intensity of rivalry.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 160.42%
Debt Cost 8.49%
Equity Weight -60.42%
Equity Cost 8.49%
WACC 8.49%
Leverage -265.50%

11. Quality Control: BellRing Brands, Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Lancaster Colony

A-Score: 5.3/10

Value: 3.5

Growth: 5.9

Quality: 7.5

Yield: 4.0

Momentum: 4.5

Volatility: 6.3

1-Year Total Return ->

Stock-Card
McCormick

A-Score: 5.2/10

Value: 3.1

Growth: 4.2

Quality: 6.2

Yield: 5.0

Momentum: 3.5

Volatility: 9.0

1-Year Total Return ->

Stock-Card
Hormel Foods

A-Score: 4.8/10

Value: 4.8

Growth: 2.7

Quality: 4.7

Yield: 7.0

Momentum: 1.0

Volatility: 8.3

1-Year Total Return ->

Stock-Card
Simply Good Foods

A-Score: 4.3/10

Value: 5.8

Growth: 5.6

Quality: 6.8

Yield: 0.0

Momentum: 0.5

Volatility: 7.0

1-Year Total Return ->

Stock-Card
BellRing Brands

A-Score: 3.6/10

Value: 6.2

Growth: 6.2

Quality: 6.0

Yield: 0.0

Momentum: 0.0

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Freshpet

A-Score: 3.6/10

Value: 2.6

Growth: 9.1

Quality: 5.5

Yield: 0.0

Momentum: 0.5

Volatility: 3.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

18.16$

Current Price

18.16$

Potential

-0.00%

Expected Cash-Flows