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1. Company Snapshot

1.a. Company Description

Intuit Inc.provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally.The company operates in four segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect.


The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; QuickBooks Commerce, a solution for product-based businesses; QuickBooks Online Accountant and QuickBooks Accountant Desktop Plus solutions; and payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state payroll tax forms.This segment also offers payment-processing solutions, including credit and debit cards, Apple Pay, and ACH payment services; QuickBooks Cash business bank account; and financial supplies and financing for small businesses.The Consumer segment provides TurboTax income tax preparation products and services; and personal finance.


The Credit Karma segment offers consumers with a personal finance platform that provides personalized recommendations of home, auto, and personal loans, as well as credit cards and insurance products.The ProConnect segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services.It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels.


The company was founded in 1983 and is headquartered in Mountain View, California.

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1.b. Last Insights on INTU

Intuit's recent performance has been impacted by investor concerns regarding the company's valuation. Despite delivering strong Q4 2025 results, including 20% revenue growth and 38% EPS growth, investors are questioning whether the stock is fairly valued (BetterInvesting Magazine). The company's Q1 2026 earnings call highlighted strong revenue growth and strategic AI partnerships, with revenue up 18% year-over-year (Intuit Inc. Q1 2026 Earnings Call Highlights). Intuit's shareholder-friendly capital allocation continues, with $2.8 billion in buybacks and a new $3.2 billion authorization (Intuit: High-Growth, High-Margin, And Undervalued).

1.c. Company Highlights

2. Intuit's Q1 FY2026 Earnings: Strong Growth Driven by AI-Driven Expert Platform

Intuit Inc. reported an 18% revenue growth to $3.9 billion in the first quarter of fiscal 2026, driven by its AI-driven expert platform strategy. The company's GAAP diluted earnings per share was $1.59, and non-GAAP diluted earnings per share was $3.34, beating analyst estimates of $3.09. The company's non-GAAP operating income was $1.3 billion, and GAAP operating income was $534 million. The revenue growth was driven by the Global Business Solutions Group, Online Ecosystem, and Consumer platforms, with growth rates of 18%, 21%, and 21%, respectively.

Publication Date: Nov -21

📋 Highlights
  • Revenue Growth Accelerated by AI Strategy: Intuit reported 18% revenue growth ($3.9B) driven by AI-driven platforms, with Online Ecosystem revenue up 21% (40% growth for QBO Advanced and IES).
  • Consumer Platforms Outperform: Consumer revenue grew 21%, led by 27% TurboTax growth, 15% Credit Karma increase, and 6% Protex expansion, contributing to 1 point of TurboTax growth last season.
  • Strong Margin Resilience: Non-GAAP operating income hit $1.3B, and EPS reached $3.34, reflecting margin leverage from AI deployment and operational efficiencies.
  • Mid-Market Expansion Gains Momentum: Intuit Enterprise Suite (IES) saw 40% growth, with 250 sales sets and plans to add headcount, while mid-market business growth reached 40% via app consolidation.
  • AI-Driven Product Innovation: AI agents saved users 12 hours monthly, and partnerships like ChatGPT integration (no revenue share) enhanced customer experiences without compromising data security.

Segment Performance

The Global Business Solutions Group revenue grew 18%, or 20% excluding Mailchimp, driven by the company's mid-market growth, particularly with Intuit Enterprise Suite (IES). IES has seen significant growth, with 250 sales sets. The Online Ecosystem revenue grew 21%, with approximately 40% growth for QBO Advanced. Consumer platforms revenue grew 21%, driven by 27% TurboTax revenue growth, 6% Protex revenue growth, and 15% Credit Karma revenue growth.

AI-Driven Innovation

Intuit has made significant advancements in AI, including the introduction of Intuit Intelligence, a revolutionary system of intelligence where customers can ask questions and receive actionable answers. The company has also partnered with OpenAI to accelerate new customer growth and power prosperity for customers. As Sasan K. Goodarzi, Intuit's CEO, mentioned, the goal is to meet customers where they are, with no preference for direct or indirect usage, while maintaining accuracy, safety, and privacy.

Valuation and Outlook

Intuit's revenue growth is expected to continue, with analysts estimating a 12.8% growth next year. The company's current P/E Ratio is 43.19, and P/S Ratio is 9.15, indicating a premium valuation. However, the company's strong ROIC (15.6%) and ROE (21.36%) justify the premium. With a dividend yield of 0.68%, Intuit offers a relatively attractive yield. The company's guidance for Q2 FY2026 indicates continued momentum in GBSG online, mid-market, and Credit Karma offerings.

Margin Leverage and Efficiencies

Intuit's margin leverage and efficiencies are driven by AI deployment and other efficiencies. The company has seen durable outperformance on margins for several quarters, driven by its platform and AI-driven experiences. Sandeep Singh Aujla, Intuit's CFO, expressed confidence in Intuit's ability to scale margins through efficiency, economies of scale, and AI technology.

3. NewsRoom

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Intuit Inc. (INTU) Presents at UBS Global Technology and AI Conference 2025 Transcript

Dec -02

Source: seekingalpha.com

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Top 15 High-Growth Dividend Stocks For December 2025

Dec -02

Source: seekingalpha.com

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Intuit Expands SMB MediaLabs Reach via The Trade Desk Partnership

Nov -25

Source: zacks.com

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Intuit Becomes Founding Partner of LA28 Olympic & Paralympic Games

Nov -24

Source: zacks.com

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Intuit SMB MediaLabs Audiences Now Available on The Trade Desk Platform, Connecting Advertisers With Small and Mid-Market Businesses

Nov -24

Source: businesswire.com

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Intuit's Stock Price is Surging Friday. Here's Why the TurboTax Maker is Gaining.

Nov -21

Source: investopedia.com

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Top Stock Movers Now: Ross Stores, Gap, Intuit, Oracle, and More

Nov -21

Source: investopedia.com

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Dow Jones Today: Stocks Rise to End Down Week; Fed's Williams Signals Support for December Rate Cut

Nov -21

Source: investopedia.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (13.75%)

6. Segments

Global Business Solutions

Expected Growth: 15.2%

Intuit's Global Business Solutions drives growth through its cloud-based accounting and ERP solutions, streamlining financial management for mid-sized businesses, amid increasing adoption of cloud-based services and digital transformation in the industry.

Credit Karma

Expected Growth: 15.4%

Growing demand for personal finance management and increasing awareness about credit scores drive Credit Karma’s growth, as it offers free credit scores, reports, and tools, enabling users to track and manage their credit health effectively.

Pro-Tax

Expected Growth: 10.2%

Increased adoption of electronic filing, growing demand for professional tax services, and Intuit's established brand presence drive growth in the ProTax software market.

Consumer

Expected Growth: 10.5%

Growing adoption of digital payments, rising e-commerce sales, and increasing demand for contactless transactions drive the QuickBooks Consumer segment growth, fueled by Intuit's innovative payment solutions and expanding merchant network.

7. Detailed Products

TurboTax

A tax preparation software that guides users through the tax filing process, ensuring accuracy and maximizing refunds.

QuickBooks

An accounting software that helps small businesses manage their finances, including invoicing, expenses, and payroll.

Mint

A personal finance management tool that tracks spending, creates budgets, and sets financial goals.

ProConnect

A professional tax preparation software for accountants and tax professionals, offering advanced features and support.

Lacerte

A professional tax preparation software for accountants and tax professionals, offering advanced features and support.

ProSeries

A professional tax preparation software for accountants and tax professionals, offering advanced features and support.

8. Intuit Co's Porter Forces

Forces Ranking

Threat Of Substitutes

Intuit's products and services have some substitutes, but they are not very close. For example, QuickBooks has some substitutes like Xero and Zoho Books, but they are not as popular or widely used.

Bargaining Power Of Customers

Intuit's customers have low bargaining power because they are individual users or small businesses. They do not have the same level of negotiating power as larger businesses.

Bargaining Power Of Suppliers

Intuit's suppliers have low bargaining power because they are mostly small companies or individuals. They do not have the same level of negotiating power as larger companies.

Threat Of New Entrants

The threat of new entrants is low because entering the market would require significant investment in technology, marketing, and customer acquisition. Additionally, Intuit has a strong brand and customer loyalty, making it difficult for new entrants to gain traction.

Intensity Of Rivalry

The intensity of rivalry in the industry is medium because there are several players in the market, but Intuit has a strong market position and brand recognition. The competition is not extremely high, but it is still present.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 31.56%
Debt Cost 4.71%
Equity Weight 68.44%
Equity Cost 10.05%
WACC 8.37%
Leverage 46.11%

11. Quality Control: Intuit Co passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Intuit

A-Score: 5.5/10

Value: 1.2

Growth: 8.2

Quality: 8.6

Yield: 1.0

Momentum: 6.5

Volatility: 7.7

1-Year Total Return ->

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Salesforce

A-Score: 5.0/10

Value: 2.2

Growth: 8.9

Quality: 8.4

Yield: 1.0

Momentum: 2.5

Volatility: 7.0

1-Year Total Return ->

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Cadence Design Systems

A-Score: 4.9/10

Value: 0.0

Growth: 7.3

Quality: 8.4

Yield: 0.0

Momentum: 8.0

Volatility: 5.7

1-Year Total Return ->

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AppLovin

A-Score: 4.9/10

Value: 0.0

Growth: 9.7

Quality: 8.0

Yield: 0.0

Momentum: 10.0

Volatility: 1.7

1-Year Total Return ->

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Stock-Card
ServiceNow

A-Score: 4.6/10

Value: 0.0

Growth: 9.1

Quality: 8.0

Yield: 0.0

Momentum: 4.0

Volatility: 6.3

1-Year Total Return ->

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Stock-Card
FICO

A-Score: 4.0/10

Value: 2.0

Growth: 8.1

Quality: 7.6

Yield: 0.0

Momentum: 2.0

Volatility: 4.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

663.08$

Current Price

663.08$

Potential

-0.00%

Expected Cash-Flows