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1. Company Snapshot

1.a. Company Description

Rumble Inc.operates video sharing platforms.The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content.


It also operates locals.com, a subscription-based video sharing platform.The company was founded in 2013 and is based in Longboat Key, Florida.

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1.b. Last Insights on RUM

Breaking News: Rumble Inc has no recent earnings release or news related to its financial performance. However, its subsidiary Rumble subsidiary received recognition in a Toronto Star's vote Mary Macleod's Shortbread was named favourite holiday cookie . No analyst recommendation is available for Rumble Inc.

1.c. Company Highlights

2. Rumble Inc. Q2 2025 Earnings: Growth and Expansion

Rumble Inc. reported solid second-quarter 2025 results, with revenue reaching $25.1 million, representing a 12% year-over-year increase. The company achieved a notable 24% sequential surge in ARPU, reaching $0.42, driven by strong growth in subscription and licensing revenue. While adjusted EBITDA loss narrowed to $20.5 million compared to $28.7 million last year, the company continues to invest heavily in growth initiatives.

Publication Date: Aug -14

📋 Highlights
  • Revenue Growth and ARPU Surge: Revenue hit $25.1M (+12% YoY), while ARPU climbed to $0.42 (+24% sequentially).
  • EBITDA Loss Narrows: Adjusted EBITDA loss reduced to $20.5M vs. $28.7M in 2024, showing operational efficiency.
  • Strong Liquidity Position: Total liquidity reached $306.4M, including $283.8M cash and $22.6M in Bitcoin.
  • MAU Stability: Maintained 51M MAUs for 8th consecutive quarter above 50M, despite losing top creator Dan Bongino.
  • Strategic Partnerships and Wallet Launch: New partnerships with Cumulus and AI firms, plus Rumble Wallet (Q3) for crypto tipping via MoonPay.

MAU Stability Amidst Creator Shifts

Despite losing prominent creator Dan Bongino and a less pronounced political climate compared to the previous year, Rumble demonstrated resilience by maintaining monthly active users (MAUs) at 51 million for the eighth consecutive quarter. This stability underscores the platform's broad appeal and growing user base.

ARPU Growth and Strategic Partnerships

The significant ARPU increase is a testament to Rumble's success in diversifying its revenue streams. Partnerships with companies like Cumulus Media and a leading AI player are fueling this growth and expanding Rumble's ecosystem. The launch of Rumble Wallet in Q3, leveraging MoonPay for crypto on/off ramps, is expected to further enhance monetization opportunities for creators and attract new users.

Advertising Focus and Cloud Business Potential

Rumble CEO Chris Pavlovski highlighted the continued emphasis on advertising as a key growth driver. The company anticipates rising CPMs in the coming quarters, driven by ongoing expansion of its RAC advertising platform through strategic partnerships with SSPs. Furthermore, Rumble's cloud business is gaining traction, attracting interest from governments and large corporations. This burgeoning sector holds significant promise for future growth.

3. NewsRoom

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Mary Macleod's Shortbread Named Toronto's Favourite Holiday Cookie in Toronto Star's "Rumble in the Crumble" Vote

Dec -05

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The Fight Before Christmas: Netflix Star Chase DeMoor vs. Andrew Tate to be Streamed Exclusively on Rumble Premium

Dec -04

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Handelsbanken Fonder AB Takes $171,000 Position in Rumble Inc. $RUM

Dec -01

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Schlumberger: Oil Is Cheap Vs. Gold, Top Services Firm Ready To Rumble

Nov -27

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Rumble (NASDAQ:RUM) Shares Gap Up on Insider Buying Activity

Nov -25

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Rumble: AI Cloud Inflection

Nov -13

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Rumble's $767M Acquisition Marks Bold Pivot Into AI Infrastructure

Nov -11

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Rumble Q3 Earnings: Stabilising Losses, But Growth Is A Concern

Nov -11

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (17.99%)

6. Segments

Advertising

Expected Growth: 15.4%

Rumble Inc.'s advertising platform is poised for growth driven by increasing demand for targeted online advertising, expansion of online publishing networks, and rising adoption of digital marketing strategies among brands.

Other Services and Cloud

Expected Growth: 25.4%

Growing demand for cloud security and IT environment visibility drives adoption of Rumble's Other Services and Cloud offerings, enabling organizations to gain control over their IT environments.

7. Detailed Products

Rumble Video Platform

A video hosting and sharing platform that allows users to upload, manage, and distribute video content across multiple platforms

Rumble Studio

A video editing and production platform that provides a suite of tools for creating, editing, and publishing video content

Rumble Monetization

A video monetization platform that enables content creators to earn revenue from their video content through ads, sponsorships, and merchandise sales

Rumble Analytics

A video analytics platform that provides insights and metrics on video performance, engagement, and audience behavior

Rumble Distribution

A video distribution platform that enables content creators to distribute their video content across multiple platforms and devices

8. Rumble Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Rumble Inc. faces moderate threat from substitutes, as customers have limited alternatives for its unique product offerings.

Bargaining Power Of Customers

Rumble Inc. has a diverse customer base, reducing the bargaining power of individual customers.

Bargaining Power Of Suppliers

Rumble Inc. relies on a few key suppliers for critical components, giving them significant bargaining power.

Threat Of New Entrants

Rumble Inc. has a strong brand presence and established distribution networks, making it difficult for new entrants to compete.

Intensity Of Rivalry

Rumble Inc. operates in a highly competitive industry, with several established players competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 1.03%
Debt Cost 3.95%
Equity Weight 98.97%
Equity Cost 8.35%
WACC 8.30%
Leverage 1.04%

11. Quality Control: Rumble Inc. passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Calix

A-Score: 4.4/10

Value: 2.6

Growth: 4.7

Quality: 4.8

Yield: 0.0

Momentum: 9.0

Volatility: 5.3

1-Year Total Return ->

Stock-Card
Freshworks

A-Score: 4.2/10

Value: 5.9

Growth: 5.1

Quality: 4.3

Yield: 0.0

Momentum: 5.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Intapp

A-Score: 4.0/10

Value: 5.0

Growth: 7.8

Quality: 4.5

Yield: 0.0

Momentum: 2.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
GBTG

A-Score: 3.9/10

Value: 5.4

Growth: 2.3

Quality: 3.6

Yield: 0.0

Momentum: 6.0

Volatility: 6.0

1-Year Total Return ->

Stock-Card
Unity Software

A-Score: 3.8/10

Value: 2.9

Growth: 6.0

Quality: 2.8

Yield: 0.0

Momentum: 9.0

Volatility: 2.0

1-Year Total Return ->

Stock-Card
Rumble

A-Score: 3.6/10

Value: 6.2

Growth: 3.3

Quality: 2.3

Yield: 0.0

Momentum: 8.5

Volatility: 1.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

7.2$

Current Price

7.2$

Potential

-0.00%

Expected Cash-Flows