Company Story
2006 - YETI Holdings, Inc. was founded by Roy and Ryan Seiders in Austin, Texas.
2008 - YETI introduced its first product, the Tundra cooler.
2012 - YETI launched its Rambler drinkware line.
2014 - YETI expanded its product line to include soft-sided coolers and bags.
2016 - YETI opened its first retail store in Austin, Texas.
2018 - YETI went public with an initial public offering (IPO) on the New York Stock Exchange (NYSE) under the ticker symbol YETI.
2020 - YETI acquired a majority stake in DRIFT, a brand of inflatable paddleboards and watercraft.