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1. Company Snapshot

1.a. Company Description

YETI Holdings, Inc.designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand.The company offers hard and soft coolers, as well as cargo, bags, outdoor living, and associated accessories.


It also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, jug mounts, and bottle slings under the Rambler brand.In addition, the company offers YETI-branded gear products, such as hats, shirts, bottle openers, and ice substitutes.It sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through Website.


The company operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan.YETI Holdings, Inc.was founded in 2006 and is headquartered in Austin, Texas.

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1.b. Last Insights on YETI

YETI Holdings, Inc.'s recent performance has been driven by several positive factors. The company's Q3 earnings beat estimates, with quarterly earnings of $0.61 per share, surpassing the Zacks Consensus Estimate of $0.57 per share. Additionally, YETI's diversification beyond coolers into new product categories, such as Drinkware, and international expansion have strengthened its brand presence. The recent Helimix acquisition and partnerships with major sports leagues have also driven innovation. Furthermore, the company raised its 2025 guidance and increased share repurchases, signaling management confidence. Analysts have a consensus "Hold" rating on the stock, with six issuing a buy rating.

1.c. Company Highlights

2. YETI's Q3 Earnings: A Strong Performance Amidst Challenges

YETI reported a 2% sales growth in Q3, reaching $487.8 million, driven by double-digit growth in Coolers & Equipment and international business. The company's Drinkware sales declined 4% to $263.8 million, while Coolers & Equipment had a strong quarter with sales up 12% to $215.4 million. Direct-to-consumer sales grew 3% to $288.7 million, and wholesale sales increased 1% to $199 million. International sales grew 14% to $100.4 million. The actual EPS came out at $0.61, beating estimates of $0.57.

Publication Date: Nov -10

📋 Highlights
  • Coolers & Equipment Growth:: 12% sales increase to $215.4M, driven by international demand and product innovation (30+ new products in 2025).
  • International Expansion:: 14% sales growth to $100.4M, with 400+ stores planned in Japan and strong early performance in Asia, Europe, and Canada.
  • Share Repurchase Upsized:: $300M allocated in 2025, part of a $500M total plan, with $150M spent in Q3 to repurchase 4.3M shares.
  • Drinkware Recovery Expected:: Q4 growth projected via new products (Shaker Bottle, co-branded items) and improved sell-through, despite 4% Q3 sales decline.
  • 2025 Guidance:: Full-year sales growth of 1–2%, with C&E up mid-single digits and gross margins projected at 56.5–57%.

Segment Performance

The Coolers & Equipment category continued to drive growth, with double-digit gains in international markets. The company saw strong consumer demand across channels and geographies, driven by product innovation, including over 30 new products launched in 2025. In contrast, Drinkware sales declined due to ongoing wholesale inventory pressure and promotional intensity in the U.S. market. However, the company expects Drinkware to return to growth in Q4, driven by innovation, including new products such as the co-branded Drinkware with Fanatics.

International Expansion

International growth is accelerating, with exceptional performance in the U.K. and Europe, robust consumer demand in Australia and Canada, and a great early read in Asia. The company has opened over 270 doors in Japan and expects over 400 stores by year-end. YETI's global innovation capabilities are expanding, with a new innovation center in Thailand and a development office in Vietnam to open in early 2026.

Guidance and Outlook

The company updated its fiscal 2025 outlook, expecting full-year sales to increase between 1% and 2%, with C&E up mid-single digits and Drinkware down slightly. Gross margins are expected to be between 56.5% and 57%, and operating income is expected to be between 14% and 14.5% of adjusted sales. The company expects adjusted EPS of $2.38-$2.49, including a $0.40 net unfavorable impact from higher tariff costs. Analysts estimate next year's revenue growth at 5.4%.

Valuation

With a P/E Ratio of 18.19 and an EV/EBITDA of 11.48, YETI's valuation appears reasonable considering its strong growth prospects. The company's ROIC of 20.18% and ROE of 21.31% indicate a high level of profitability. As the company continues to invest in growth and innovation, its long-term growth algorithm remains high single-digit to low double-digit growth, driven by its strong brand presence in the U.S. and internationally.

3. NewsRoom

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YETI Holdings, Inc. (YETI) Presents at Morgan Stanley Global Consumer & Retail Conference 2025 Transcript

Dec -02

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YETI Holdings, Inc. Announces Participation in Upcoming Investor Conferences

Nov -25

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YETI: So Much More Than Coolers

Nov -21

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YETI Holdings, Inc. $YETI Shares Sold by Aviva PLC

Nov -14

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KANE Footwear Announces the Yeti as its Newest Athlete and Ambassador

Nov -13

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YETI Holdings, Inc. (NYSE:YETI) Given Consensus Recommendation of “Hold” by Analysts

Nov -12

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YETI Holdings, Inc. (YETI) Q3 2025 Earnings Call Transcript

Nov -06

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Yeti (YETI) Reports Q3 Earnings: What Key Metrics Have to Say

Nov -06

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.21%)

6. Segments

Drinkware

Expected Growth: 7%

YETI Holdings, Inc.'s Drinkware segment growth is driven by increasing outdoor recreation participation, premium product demand, and expanding distribution channels. Strong brand recognition, innovative products, and strategic marketing efforts also contribute to the 7% growth. Additionally, the trend towards sustainability and eco-friendliness supports the demand for YETI's high-quality, durable, and environmentally responsible drinkware products.

Coolers & Equipment

Expected Growth: 5%

YETI Holdings, Inc.'s Coolers & Equipment segment growth is driven by increasing outdoor recreation participation, premium product demand, and expanding distribution channels. Additionally, innovative product launches, strategic marketing efforts, and a strong brand reputation contribute to the 5% growth rate.

Other

Expected Growth: 4%

YETI Holdings' 'Other' segment growth is driven by increasing demand for its drinkware and outdoor products, expansion into new markets, and strategic partnerships. The company's focus on innovation, quality, and customer experience has led to strong brand loyalty and repeat business. Additionally, YETI's e-commerce platform and retail store expansion have contributed to the segment's growth.

7. Detailed Products

Coolers

YETI's coolers are designed to keep ice for days, with a focus on durability, portability, and ease of use.

Drinkware

YETI's drinkware products, such as tumblers and bottles, are designed to keep drinks hot or cold for hours.

Soft Coolers

YETI's soft coolers are lightweight, flexible, and easy to carry, making them perfect for short trips or daily use.

Bags and Packs

YETI's bags and packs are designed for outdoor enthusiasts, with durable materials and clever storage solutions.

Camp and Outdoor

YETI's camp and outdoor products, such as camping chairs and tables, are designed for comfort and durability.

8. YETI Holdings, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

YETI Holdings, Inc. has a low threat of substitutes due to its strong brand recognition and high-quality products, making it difficult for substitutes to enter the market.

Bargaining Power Of Customers

YETI Holdings, Inc. has a medium bargaining power of customers due to the presence of a large customer base, but the company's strong brand loyalty and premium pricing strategy mitigate this power.

Bargaining Power Of Suppliers

YETI Holdings, Inc. has a low bargaining power of suppliers due to its large scale of operations and diversified supplier base, giving it negotiating power over suppliers.

Threat Of New Entrants

YETI Holdings, Inc. has a medium threat of new entrants due to the presence of barriers to entry, such as high capital requirements and brand recognition, but the outdoor and recreation industry is attractive to new entrants.

Intensity Of Rivalry

YETI Holdings, Inc. operates in a highly competitive industry with many established players, leading to a high intensity of rivalry among competitors.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 11.77%
Debt Cost 3.95%
Equity Weight 88.23%
Equity Cost 15.18%
WACC 13.86%
Leverage 13.34%

11. Quality Control: YETI Holdings, Inc. passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Hasbro

A-Score: 5.6/10

Value: 5.7

Growth: 3.0

Quality: 4.1

Yield: 8.0

Momentum: 6.0

Volatility: 7.0

1-Year Total Return ->

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United Parks & Resorts

A-Score: 5.3/10

Value: 7.6

Growth: 6.9

Quality: 6.3

Yield: 0.0

Momentum: 6.0

Volatility: 5.3

1-Year Total Return ->

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Planet Fitness

A-Score: 5.1/10

Value: 3.3

Growth: 6.7

Quality: 5.8

Yield: 0.0

Momentum: 7.5

Volatility: 7.7

1-Year Total Return ->

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YETI

A-Score: 4.6/10

Value: 5.1

Growth: 8.1

Quality: 7.6

Yield: 0.0

Momentum: 2.5

Volatility: 4.0

1-Year Total Return ->

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Mattel

A-Score: 4.4/10

Value: 6.0

Growth: 5.1

Quality: 6.3

Yield: 0.0

Momentum: 3.5

Volatility: 5.3

1-Year Total Return ->

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Six Flags

A-Score: 3.6/10

Value: 7.5

Growth: 2.2

Quality: 3.4

Yield: 1.0

Momentum: 5.0

Volatility: 2.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

43.69$

Current Price

43.69$

Potential

-0.00%

Expected Cash-Flows