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1. Company Snapshot

1.a. Company Description

Zeta Global Holdings Corp.operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally.Its Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.


It also offers various types of product suites, such as opportunity explorer, and CDP+, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics.The company was incorporated in 2007 and is headquartered in New York, New York.

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1.b. Last Insights on ZETA

Zeta Global Holdings Corp.'s short-term performance faces limited negative drivers. However, some concerns arise from the high expectations set by its recent Q3 earnings beat, which may be challenging to sustain. The company's substantial undervaluation, as indicated by a DCF model, and 61% upside potential, may lead to increased scrutiny. Additionally, the company's reliance on strategic acquisitions, such as the Marigold acquisition, and AI integration, may pose execution risks. A "Moderate Buy" rating from brokerages, with 10 firms issuing a buy rating, may also contribute to volatility.

1.c. Company Highlights

2. Zeta's Q3 2025 Earnings: A Strong Beat and Raise

Zeta reported revenue of $337 million, up 28% year-over-year excluding political and LiveIntent, accelerating from Q2's growth rate. Adjusted EBITDA was $78 million, up 46% year-over-year, and free cash flow was $47 million, up 83% year-over-year, representing a margin of 14%. The actual EPS came out at $0.22, beating estimates of $0.1839. The company's revenue growth, excluding political and LiveIntent, has been consistently accelerating, with a growth rate of 26% in Q1, 27% in Q2, and 28% in Q3, highlighting the durability of its growth.

Publication Date: Nov -14

📋 Highlights
  • Accelerated Revenue Growth:: Q3 revenue reached $337 million, up 28% YoY ex political and LiveIntent, outpacing Q2's 27% growth.
  • Strong Free Cash Flow:: Free cash flow surged to $47 million (14% margin), a 83% YoY increase, with CFO targeting 70% conversion in 2026.
  • Guidance Upside:: 2025 revenue guidance raised to $1.275 billion (26% YoY growth), with 2026 EBITDA projected at $354 million (23% margin).
  • Zeta Live Success:: Annual event attendance rose 35%, hosting over $100B in marketing spend decision-makers, driving $100M incremental pipeline.
  • Athena AI Platform:: Embedded in the Zeta Marketing Platform, leveraging proprietary data for 6x client ROI, with Marigold acquisition boosting client revenue 3–3.5x.

Financial Performance

The company's financial performance was strong, with revenue growth accelerating and adjusted EBITDA margin expanding. The free cash flow margin was 14%, up from the previous year. The company's ability to generate strong cash flow is a testament to its profitable growth model.

Guidance and Outlook

Zeta raised its 2025 revenue guidance to $1.275 billion, representing a 26% year-over-year growth rate excluding political and LiveIntent. The company also provided an initial 2026 outlook, expecting revenue of $1.54 billion, which implies a growth rate of around 20.8% according to analyst estimates. For 2026, Zeta expects adjusted EBITDA of $354 million, representing a 23% margin, and free cash flow of $209 million.

Valuation

Zeta's current valuation metrics are as follows: P/E Ratio of -180.49, P/B Ratio of 5.97, P/S Ratio of 3.99, EV/EBITDA of 106.18, and Free Cash Flow Yield of 3.19%. The high EV/EBITDA multiple suggests that the market is pricing in significant growth expectations for the company. With the company's guidance for 2026, it remains to be seen whether Zeta can meet or exceed these expectations.

Operational Highlights

The company's operational performance was strong, with the fifth annual Zeta Live event being the most successful yet, with a 35% increase in attendance. The company also saw strong executive participation, with decision-makers representing over $100 billion in annual marketing spend. Zeta's pipeline for 2026 is strong, with a year-over-year growth rate of 21%, consistent with its last two years of guidance.

Growth Drivers

Zeta's growth is being driven by its AI-powered marketing platform, with the company highlighting its data advantage, native integration, and ability to deliver a 6x return in revenue to clients. The company's acquisition of Marigold is also expected to contribute to revenue growth, with the potential to increase revenue by 3 to 3.5 times for clients using multiple use cases.

3. NewsRoom

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Zeta's AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

Dec -03

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Zeta: Waiting For The ARPU Growth Reaccelerating

Nov -29

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Zeta Global Holdings Corp. $ZETA Holdings Cut by Advantage Alpha Capital Partners LP

Nov -28

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Envestnet Asset Management Inc. Has $420,000 Holdings in Zeta Global Holdings Corp. $ZETA

Nov -27

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Zeta Global Increases 2025 and 2026 Guidance following the Completion of the Marigold Acquisition

Nov -24

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Total Economic Impact Study Finds Zeta Marketing Platform Delivered 6x Return on Ad Spend Driven by AI-Powered Marketing

Nov -18

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Whetstone Sells out of $7 Million Zeta Global Position: Is This a Red Flag for Investors?

Nov -17

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The Hidden Engine Behind Zeta's Surge

Nov -15

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.53%)

6. Segments

Direct Platform

Expected Growth: 12.53%

The 12.53% growth of Direct Platform from Zeta Global Holdings Corp. is driven by increasing demand for data-driven marketing solutions, expansion into new industries, and strategic partnerships. Additionally, the platform's ability to provide personalized customer experiences, enhance customer engagement, and improve ROI for clients are key growth catalysts.

Integrated Platform

Expected Growth: 12.53%

Zeta Global Holdings Corp.'s Integrated Platform growth of 12.53% is driven by increasing demand for omnichannel marketing, rising adoption of cloud-based solutions, and growing need for data-driven customer insights. Additionally, the platform's ability to provide a single customer view, enhance customer engagement, and improve ROI measurement are key growth catalysts.

7. Detailed Products

Zeta Marketing Platform

A cloud-based marketing platform that enables businesses to manage customer data, create personalized marketing campaigns, and analyze customer behavior.

Zeta CRM

A customer relationship management system that helps businesses manage customer interactions, track leads, and analyze sales performance.

Zeta Data Cloud

A cloud-based data management platform that enables businesses to collect, store, and analyze large amounts of customer data.

Zeta Identity Graph

A customer identity resolution platform that helps businesses create a unified customer profile across multiple channels and devices.

Zeta Analytics

A data analytics platform that provides insights into customer behavior, preferences, and trends.

8. Zeta Global Holdings Corp.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Zeta Global Holdings Corp. is moderate due to the presence of alternative digital marketing solutions.

Bargaining Power Of Customers

The bargaining power of customers is high due to the availability of multiple digital marketing service providers, giving customers the power to negotiate prices and services.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low due to the company's strong relationships with its suppliers and the availability of alternative suppliers.

Threat Of New Entrants

The threat of new entrants is moderate due to the presence of barriers to entry, such as high capital requirements and regulatory hurdles, but also the attractiveness of the digital marketing industry.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of many established players in the digital marketing industry, leading to a highly competitive market.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 50.50%
Debt Cost 5.91%
Equity Weight 49.50%
Equity Cost 9.51%
WACC 7.69%
Leverage 102.01%

11. Quality Control: Zeta Global Holdings Corp. passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Pegasystems

A-Score: 5.1/10

Value: 1.3

Growth: 8.0

Quality: 9.1

Yield: 0.0

Momentum: 9.0

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Workiva

A-Score: 4.9/10

Value: 6.5

Growth: 6.7

Quality: 6.5

Yield: 0.0

Momentum: 6.0

Volatility: 3.7

1-Year Total Return ->

Stock-Card
Dynatrace

A-Score: 4.7/10

Value: 1.0

Growth: 8.9

Quality: 8.6

Yield: 0.0

Momentum: 3.0

Volatility: 7.0

1-Year Total Return ->

Stock-Card
RingCentral

A-Score: 4.6/10

Value: 8.1

Growth: 7.8

Quality: 5.3

Yield: 0.0

Momentum: 3.0

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Braze

A-Score: 3.6/10

Value: 4.8

Growth: 6.1

Quality: 4.5

Yield: 0.0

Momentum: 3.0

Volatility: 3.0

1-Year Total Return ->

Stock-Card
Zeta Global

A-Score: 2.6/10

Value: 3.1

Growth: 4.4

Quality: 4.8

Yield: 0.0

Momentum: 1.0

Volatility: 2.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

18.55$

Current Price

18.55$

Potential

-0.00%

Expected Cash-Flows