Company Story
1990 - Bath & Body Works, Inc. was founded by Leslie Wexner, founder of Limited Brands.
1992 - The company went public with an initial public offering (IPO).
1997 - Bath & Body Works, Inc. was acquired by Limited Brands, Inc. (now known as L Brands, Inc.).
2006 - The company launched its e-commerce website, allowing customers to shop online.
2010 - Bath & Body Works, Inc. launched its loyalty program, 'My Bath & Body Works Rewards'.
2019 - The company launched its 'Forever Red' fragrance, which became a best-seller.
2020 - Bath & Body Works, Inc. began to focus on expanding its digital presence and e-commerce capabilities.