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1. Company Snapshot

1.a. Company Description

Coupang, Inc.owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea.It operates through two segments, Product Commerce and Growth Initiatives.


The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services.It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States.Coupang, Inc.


was incorporated in 2010 and is headquartered in Seoul, South Korea.

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1.b. Last Insights on CPNG

Coupang, Inc.'s recent performance was negatively impacted by a series of data breaches and alleged disclosure delays. The company's failure to disclose a 33.7 million account data breach and subsequent infiltration by a former employee has raised concerns among investors. Furthermore, a recent Reuters report revealed an additional 165,000 users' data was leaked, exacerbating the situation. These incidents have led to a series of lawsuits and investigations, including one by Hagens Berman, which is scrutinizing claims in a pending Coupang, Inc. suit over the data breach and alleged disclosure delays.

1.c. Company Highlights

2. Coupang's Q4 Earnings: A Mixed Bag

Coupang reported consolidated net revenues of $8.8 billion, growing 11% on a reported basis and 14% on a constant currency basis. However, the company's net loss attributable to stockholders was $26 million, resulting in a diluted loss per share of $0.01, which missed analyst estimates of $0.02895. Gross profit was $2.5 billion, increasing 2% year-over-year or 5% in constant currency. Consolidated adjusted EBITDA was $267 million, a 37% decrease versus last year, primarily impacted by increased investments in Developing Offerings and the recent data incident.

Publication Date: Mar -03

📋 Highlights
  • Data Breach Response:: 33 million user accounts compromised by a former employee, with $1.2 billion in vouchers allocated for customer compensation, though no financial or ID data was accessed.
  • Product Commerce Growth:: Q4 net revenue reached $7.4 billion (12% growth in constant currency), with 24.6 million active customers (8% YoY) and $567 million segment adjusted EBITDA (5% increase).
  • Developing Offerings Challenges:: $1.4 billion revenue growth (31% in constant currency) led by Taiwan, but $300 million adjusted EBITDA losses due to expansion costs and lower gross profit ($183 million, -24% YoY).
  • Consolidated Financials:: $8.8 billion net revenue (14% constant currency growth) and $26 million net loss, with operating income at $8 million (-$171M YoY) and adjusted EBITDA down 37% to $267 million.
  • Future Guidance:: Adjusted EBITDA losses projected at $950M–$1B for Developing Offerings in 2026, alongside $527 million free cash flow (50% YoY decline) due to data incident costs and capital investments.

Segment Performance

The Product Commerce segment net revenue was $7.4 billion, growing 8% or 12% on a constant currency basis, driven by an 8% year-over-year increase in active customers to 24.6 million. Gross profit was $2.4 billion, increasing 5% year-over-year or 9% in constant currency. Segment adjusted EBITDA was $567 million, up 5% year-over-year. In contrast, the Developing Offerings segment reported net revenues of $1.4 billion, growing 32% or 31% in constant currency, but gross profit was $183 million, down 24% year-over-year, and segment adjusted EBITDA losses were $300 million.

Guidance and Outlook

Coupang expects muted trends in growth and profitability over the next few months, with the impacts from the data incident diminishing over the course of the year. The company anticipates consolidated constant currency revenues growth in the 5% to 10% range for Q1 and expects to incur full-year adjusted EBITDA losses in Developing Offerings between $950 million and $1 billion in 2026. Analysts estimate next year's revenue growth at 12.7%.

Valuation and Cash Flow

Coupang's current valuation metrics indicate a P/S Ratio of 1.05 and an EV/EBITDA of 54.2. The company's operating cash flow was $1.8 billion, and free cash flow was $527 million for the full year, with a nearly 50% year-over-year reduction in free cash flow due to the data incident impact on working capital and increased capital expenditures. The company's strong balance sheet, with over $6 billion in cash, is expected to support its growth plans.

Share Buyback and Tech Investment

Coupang repurchased about 5.9 million shares during the quarter as part of its existing authorization, with $243 million utilized to date. The company expects to maintain overall levels of spend in tech, but prioritize a larger portion of that spend to further strengthen its cybersecurity capabilities for the future.

3. NewsRoom

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Kuehn Law Encourages Investors of Coupang, Inc. to Contact Law Firm

Mar -05

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U.S. Tech Company Coupang Named a 2026 LexisNexis Top 100 Global Innovator

Mar -04

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Top 3 Once-in-a-Decade Consumer Goods Picks for Long-Term Investors

Mar -04

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American Century Companies Inc. Grows Stake in Coupang, Inc. $CPNG

Mar -02

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Stock Market Today, Feb. 27: Coupang Rises After Investors Focus on Stabilization Following Data Incident

Feb -27

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Coupang Q4 Earnings Miss Estimates, Revenues Increase Y/Y, Stock Down

Feb -27

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Breakfast News: Investors Cheer Netflix's 'Loss'

Feb -27

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Coupang (CPNG) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates

Feb -27

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (14.80%)

6. Segments

Product Commerce

Expected Growth: 13.5%

While the global growth hypothesis is 14.8%, Product Commerce is a mature segment. Thus, a slightly conservative growth rate is applied, considering market saturation and intense competition. However, Coupang's strong logistics and brand loyalty are expected to support a growth rate close to the global hypothesis. The segment's ability to adapt to changing consumer preferences will be crucial.

Developing Offerings

Expected Growth: 16.2%

Developing Offerings is expected to grow faster than the global average hypothesis of 14.8%. This is because it's a newer, less mature segment with significant potential for expansion. The focus on innovation and enhancing customer experience aligns with emerging trends and consumer preferences, suggesting a higher growth trajectory. As Coupang continues to invest in this area, it's likely to see substantial returns.

7. Detailed Products

E-commerce Platform

Coupang's e-commerce platform allows customers to browse and purchase a wide range of products, including fresh food, groceries, electronics, fashion, and more.

Rocket Delivery

Coupang's proprietary logistics network, Rocket Delivery, provides fast and reliable delivery services to customers.

Coupang Eats

Coupang Eats is a food delivery service that partners with local restaurants to offer a wide range of cuisines to customers.

Coupang Play

Coupang Play is a streaming service that offers a variety of TV shows, movies, and original content to subscribers.

Coupang Fresh

Coupang Fresh is a grocery delivery service that offers fresh produce, meat, and dairy products to customers.

Coupang Now

Coupang Now is a same-day delivery service that offers fast and convenient delivery of essentials, including groceries and daily necessities.

8. Coupang, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Coupang's business model is focused on providing fast and convenient delivery, which makes it difficult for substitutes to emerge. However, the rise of social commerce and live streaming shopping could pose a threat to Coupang's business.

Bargaining Power Of Customers

Coupang's customers have low bargaining power due to the company's dominant market position and lack of alternative options. However, customers can still switch to other e-commerce platforms if they are not satisfied with Coupang's services.

Bargaining Power Of Suppliers

Coupang's suppliers have moderate bargaining power due to the company's large scale and negotiating power. However, suppliers can still exert some pressure on Coupang by threatening to switch to other e-commerce platforms.

Threat Of New Entrants

The threat of new entrants is low due to the high barriers to entry in the e-commerce market. New entrants would need to invest heavily in logistics, technology, and marketing to compete with Coupang.

Intensity Of Rivalry

The intensity of rivalry in the e-commerce market is high due to the presence of several established players, including Gmarket and 11th Street. Coupang faces intense competition in terms of pricing, delivery speed, and product offerings.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 25.51%
Debt Cost 3.95%
Equity Weight 74.49%
Equity Cost 9.60%
WACC 8.16%
Leverage 34.24%

11. Quality Control: Coupang, Inc. passed 8 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Haier Smart Home

A-Score: 7.3/10

Value: 4.9

Growth: 5.8

Quality: 7.5

Yield: 7.5

Momentum: 8.0

Volatility: 10.0

1-Year Total Return ->

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Natural Health Trends

A-Score: 6.1/10

Value: 8.1

Growth: 3.6

Quality: 6.5

Yield: 10.0

Momentum: 2.0

Volatility: 6.7

1-Year Total Return ->

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AutoZone

A-Score: 5.9/10

Value: 4.4

Growth: 7.2

Quality: 5.9

Yield: 0.0

Momentum: 8.5

Volatility: 9.3

1-Year Total Return ->

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Coupang

A-Score: 5.4/10

Value: 0.9

Growth: 8.6

Quality: 5.6

Yield: 0.0

Momentum: 7.5

Volatility: 10.0

1-Year Total Return ->

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Tractor Supply

A-Score: 5.2/10

Value: 2.6

Growth: 7.3

Quality: 5.4

Yield: 3.0

Momentum: 4.5

Volatility: 8.7

1-Year Total Return ->

Stock-Card
Couche-Tard

A-Score: 5.1/10

Value: 5.0

Growth: 6.3

Quality: 4.6

Yield: 2.0

Momentum: 3.5

Volatility: 9.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

19.07$

Current Price

19.07$

Potential

-0.00%

Expected Cash-Flows