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1. Company Snapshot

1.a. Company Description

Kontoor Brands, Inc., a lifestyle apparel company, designs, manufactures, procures, markets, and distributes denim, apparel, and accessories under the Wrangler, Lee, and Rock & Republic brands in the United States and internationally.It operates through two segments, Wrangler and Lee.The company sells its products primarily through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online.


As of January 1, 2022, it operated 80 retail stores across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions.The company was incorporated in 2018 and is headquartered in Greensboro, North Carolina.

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1.b. Last Insights on KTB

Breaking News: Kontoor Brands Inc reported strong Q4 2025 results driven by better-than-expected revenue earnings and cash generation. The company saw significant growth in Wrangler and benefited from the acquisition of Helly Hansen. For 2026 the company is providing initial outlook. Helly Hansen investor day will be held on September 2 2026 to discuss long-term growth plan. Wrangler brand delivered strong Q4 results. Some analysts recommend a buy based on the positive earnings release. Scott Baxter CEO stated 2025 was a transformational year. Joe Alkire CFO will also present at the Helly Hansen investor day.

1.c. Company Highlights

2. Kontoor Brands' Q4 2025 Earnings: A Strong Finish to a Transformational Year

Kontoor Brands delivered a robust Q4 2025, with record revenue, earnings, and cash flow. Revenue grew driven by Wrangler's 3% increase and Helly Hansen's 10% growth, while Lee's revenue declined 6% due to challenges in U.S. mid-tier and distribution. Adjusted gross margin expanded 210 basis points to 46.8%, driven by the benefits of Project Genius and channel and product mix. Adjusted EPS came in at $1.73, beating estimates of $1.65.

Publication Date: 08:33

📋 Highlights
  • Record Revenue & Earnings in 2025: Achieved $3.4B–$3.45B revenue range (2026 outlook) and record Q4 results, driven by Wrangler’s 3% growth and Helly Hansen’s 10% revenue surge.
  • Helly Hansen Integration Synergies: Identified $40M+ in synergies (up from $25M initial target), with $225M in voluntary debt repayments and $100M+ gross margin expansion from Project Genius in 2026.
  • Lee Brand Turnaround Progress: 6% revenue decline in 2025 due to U.S. mid-tier challenges, but expects second-half 2026 inflection from improved product and marketing.
  • Capital Allocation & Leverage: Net debt at $1.0B with $190M remaining under share repurchase authorization; plans to reduce leverage to <1.5x by 2026 and return $140M+ to shareholders in 2025.
  • China JV Growth & Tariff Mitigation: China JV projected to deliver >50% revenue/earnings growth in 2026; expects to offset $100M+ tariff costs via pricing, supplier partnerships, and inventory management.

Segment Performance

Wrangler finished the year strong, with revenues increasing 3% driven by 10% growth in DTC and 2% growth in wholesale. Helly Hansen exceeded expectations, with revenue growing 10% and earnings outperforming by 50%. Lee's revenue decline was attributed to challenges in U.S. mid-tier and distribution, but the company expects inflection to growth in the second half of 2026.

Financial Highlights

Adjusted SG&A expense was $326 million, with an 11% increase excluding Helly Hansen driven by increased investments in demand creation and volume-based variable expenses. The company finished the quarter with net debt of $1.0 billion and $108 million of cash on hand, with a net leverage ratio of 2.0x on a pro forma basis. The company repurchased $25 million of shares in the quarter and declared a regular quarterly cash dividend of $0.53 per share.

Outlook and Valuation

Kontoor Brands expects full-year 2026 revenue to be in the range of $3.4 billion to $3.45 billion, representing growth of approximately 9%. Adjusted EPS is expected to be in the range of $6.40 to $6.50, representing an increase of 15% to 16%. Given the current valuation metrics, with a P/E Ratio of 20.1 and EV/EBITDA of 14.87, the market appears to be pricing in moderate growth expectations. With the company's strong track record of execution and growth prospects, particularly with the integration of Helly Hansen, there may be potential for upside.

Operational Progress

Project Genius remains on track, with gross savings of over $50 million in 2025 and approaching $100 million in 2026. The company is confident in its ability to mitigate the tariff headwind, which remains over $100 million in 2026, through pricing, strategic supplier partnerships, and inventory management. As Scott H. Baxter mentioned, "We're confident in our ability to achieve our '26 plan driven by intense focus on execution and strategic clarity."

3. NewsRoom

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Icons Collide: Wrangler® and Avirex Launch Limited-Edition Collection

14:00

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Why Kontoor Brands Stock Popped Today

Mar -03

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Kontoor Brands, Inc. (KTB) Q4 2025 Earnings Call Transcript

Mar -03

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Kontoor Brands to Host Helly Hansen® Investor Day on September 2, 2026

Mar -03

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Kontoor Brands Reports 2025 Fourth Quarter and Full Year Results; Provides Initial 2026 Outlook

Mar -03

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Kontoor Brands: Too Many Challenges To Justify An Upgrade

Mar -01

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Kontoor Brands Announces Fourth Quarter 2025 Earnings and Conference Call Date

Feb -10

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Comparing Kontoor Brands (NYSE:KTB) & Lanvin Group (NYSE:LANV)

Feb -09

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.93%)

6. Segments

Wrangler

Expected Growth: 2.0%

Wrangler's 2.0% growth is driven by increasing demand for comfort-focused denim, successful product innovations, and strategic marketing campaigns targeting younger consumers. Additionally, the brand's expansion into new markets, such as Asia, and e-commerce growth contribute to its growth momentum.

Lee

Expected Growth: 1.8%

Lee's 1.8% growth is driven by increasing demand for outdoor apparel, strategic pricing, and expanding e-commerce presence. Additionally, the brand's focus on sustainability and innovative products resonates with environmentally conscious consumers, contributing to its growth momentum.

Other

Expected Growth: 1.5%

Kontoor Brands' 1.5% growth is driven by increasing demand for outdoor apparel, strategic partnerships, and expansion into new markets. The company's focus on sustainability and digital transformation also contributes to growth. Additionally, the rise of athleisure wear and growing popularity of outdoor activities further boost sales.

7. Detailed Products

Wrangler Jeans

High-quality denim jeans for men and women, offering comfort, durability, and style

Lee Jeans

Premium denim jeans for men and women, featuring innovative fabrics and timeless designs

Rock & Republic

Fashion-forward denim and trendy apparel for men and women, emphasizing style, comfort, and quality

8. Kontoor Brands, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Kontoor Brands, Inc. operates in the apparel industry, where substitutes are available, but the company's strong brand portfolio, including Wrangler and Lee, helps to mitigate the threat.

Bargaining Power Of Customers

Kontoor Brands, Inc. sells its products through various channels, including wholesale, retail, and e-commerce, which reduces the bargaining power of individual customers.

Bargaining Power Of Suppliers

Kontoor Brands, Inc. relies on a diverse supplier base, which reduces dependence on individual suppliers, but the company still faces some pressure from suppliers, particularly in the areas of raw materials and logistics.

Threat Of New Entrants

The apparel industry has high barriers to entry, including significant capital requirements, established distribution networks, and strong brand recognition, making it difficult for new entrants to compete with Kontoor Brands, Inc.

Intensity Of Rivalry

The apparel industry is highly competitive, with many established players, including VF Corporation, Levi Strauss & Co., and Ralph Lauren Corporation, which increases the intensity of rivalry and competition for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 69.35%
Debt Cost 5.65%
Equity Weight 30.65%
Equity Cost 9.62%
WACC 6.87%
Leverage 226.31%

11. Quality Control: Kontoor Brands, Inc. passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Ralph Lauren

A-Score: 5.6/10

Value: 2.4

Growth: 6.1

Quality: 6.8

Yield: 3.0

Momentum: 9.0

Volatility: 6.3

1-Year Total Return ->

Stock-Card
Kontoor Brands

A-Score: 4.6/10

Value: 3.8

Growth: 4.0

Quality: 5.7

Yield: 7.0

Momentum: 3.0

Volatility: 4.3

1-Year Total Return ->

Stock-Card
Columbia Sportswear

A-Score: 4.6/10

Value: 5.7

Growth: 5.4

Quality: 6.2

Yield: 3.0

Momentum: 1.0

Volatility: 6.0

1-Year Total Return ->

Stock-Card
PVH

A-Score: 3.9/10

Value: 7.8

Growth: 4.4

Quality: 4.7

Yield: 0.0

Momentum: 2.5

Volatility: 4.0

1-Year Total Return ->

Stock-Card
Albany International

A-Score: 3.5/10

Value: 5.1

Growth: 4.8

Quality: 2.2

Yield: 3.0

Momentum: 1.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Under Armour

A-Score: 3.2/10

Value: 7.5

Growth: 2.1

Quality: 4.2

Yield: 0.0

Momentum: 1.0

Volatility: 4.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

77.4$

Current Price

77.4$

Potential

-0.00%

Expected Cash-Flows