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1. Company Snapshot

1.a. Company Description

LL Flooring Holdings, Inc., together with its subsidiaries, operates as a multi-channel specialty retailer of hard-surface flooring, and hard-surface flooring enhancements and accessories.The company offers hardwood species; waterproof vinyl plank, engineered hardwood, laminate, bamboo, porcelain tile, and cork products; and flooring enhancements and accessories, including moldings, underlayment, adhesives, and tools under the Bellawood and Coreluxe brand names.It also provides in-home delivery and installation services.


The company primarily serves homeowners, or to professionals on behalf of homeowners.As of June 22, 2022, it operated 437 stores in the United States.The company also offers its products through its customer relationship center, digital platform, and catalogs.


The company was formerly known as Lumber Liquidators Holdings, Inc.and changed its name to LL Flooring Holdings, Inc.in January 2022.


LL Flooring Holdings, Inc.was founded in 1994 and is headquartered in Richmond, Virginia.

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1.b. Last Insights on LL

The recent stock performance of LL Flooring Holdings, Inc. was negatively driven by the company's voluntary Chapter 11 reorganization proceedings, which led to the commencement of delisting proceedings by the New York Stock Exchange (NYSE). The company's decision to close 94 stores and pursue a going-concern sale of its business also contributed to the negative sentiment. Additionally, the company's founder, Thomas Sullivan, returned to the company and joined the board, but his efforts to turn the company around were ultimately unsuccessful. The company's failure to execute its turnaround plan and its decision to file for bankruptcy led to a decline in investor confidence and a negative stock performance.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Canada Rare Earth Corp. Announces Financial Advisor and Notes Offering

May -08

Source: newsfilecorp.com

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LL Flooring Completes Sale to F9 Investments

Oct -01

Source: businesswire.com

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LL Flooring Signs Agreement with F9 Investments for Going-Concern Sale of Business

Sep -06

Source: businesswire.com

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LL Flooring Receives NYSE Notice of Delisting

Aug -13

Source: businesswire.com

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LL Flooring to close 94 stores as it files for bankruptcy

Aug -12

Source: foxbusiness.com

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NYSE to Commence Delisting Proceedings Against LL Flooring Holdings, Inc. (LL)

Aug -12

Source: businesswire.com

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LL Flooring Initiates Voluntary Chapter 11 Process

Aug -12

Source: businesswire.com

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LL Flooring: The Founder Returns To Clean House

Jul -23

Source: seekingalpha.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (5.28%)

6. Segments

Manufactured Products

Expected Growth: 4.83%

LL Flooring Holdings, Inc.'s 4.83% growth in Manufactured Products is driven by increasing demand for hardwood flooring, strategic pricing initiatives, and expanding distribution channels. Additionally, the company's focus on product innovation, quality, and customer service has led to market share gains and loyalty. Furthermore, the rise of home renovation and remodeling activities has also contributed to the segment's growth.

Solid and Engineered Hardwood

Expected Growth: 4.65%

The 4.65% growth in Solid and Engineered Hardwood from LL Flooring Holdings, Inc. is driven by increasing demand for premium home decor, rising popularity of hardwood flooring, and growing consumer preference for sustainable and eco-friendly products. Additionally, the company's strategic expansion into new markets and product lines, as well as its strong online presence, contribute to the segment's growth.

Moldings and Accessories and Other

Expected Growth: 4.65%

The 4.65% growth in Moldings and Accessories and Other segment of LL Flooring Holdings, Inc. is driven by increasing demand for home renovation and remodeling, rising popularity of DIY projects, and expanding product offerings in the online channel. Additionally, strategic partnerships and acquisitions have enhanced the company's capabilities, contributing to the segment's growth.

Installation and Delivery Services

Expected Growth: 8.5%

LL Flooring Holdings, Inc.'s Installation and Delivery Services segment growth of 8.5% is driven by increasing demand for home improvement, rising consumer spending, and strategic partnerships with builders and contractors. Additionally, the company's focus on expanding its installation capabilities, improving operational efficiency, and enhancing the customer experience also contribute to the segment's growth.

7. Detailed Products

Hard Surface Flooring

LL Flooring Holdings, Inc. offers a wide range of hard surface flooring products, including hardwood, laminate, and engineered wood flooring.

Luxury Vinyl Tiles (LVT)

The company provides a variety of LVT products that mimic natural stone and wood, offering durability and ease of maintenance.

Laminate Flooring

LL Flooring Holdings, Inc. offers a range of laminate flooring products that are affordable, durable, and easy to install.

Engineered Wood Flooring

The company provides engineered wood flooring products that offer a more affordable and eco-friendly alternative to solid hardwood flooring.

Installation Services

LL Flooring Holdings, Inc. offers professional installation services for its flooring products, ensuring a seamless and hassle-free experience.

8. LL Flooring Holdings, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for LL Flooring Holdings, Inc. is medium. While there are some substitutes available in the market, they are not a significant threat to the company's business. The company's products are differentiated, and customers are loyal to the brand.

Bargaining Power Of Customers

The bargaining power of customers for LL Flooring Holdings, Inc. is low. The company has a large customer base, and no single customer has significant bargaining power. The company's products are also differentiated, which reduces the bargaining power of customers.

Bargaining Power Of Suppliers

The bargaining power of suppliers for LL Flooring Holdings, Inc. is medium. The company relies on a few large suppliers for its raw materials, which gives them some bargaining power. However, the company has a diversified supply chain, which reduces the bargaining power of suppliers.

Threat Of New Entrants

The threat of new entrants for LL Flooring Holdings, Inc. is low. The company has a strong brand presence, and it would be difficult for new entrants to compete with the company's brand recognition and customer loyalty.

Intensity Of Rivalry

The intensity of rivalry for LL Flooring Holdings, Inc. is high. The company operates in a highly competitive industry, and there are several large players competing for market share. The company needs to focus on differentiating its products and services to maintain its market position.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 38.34%
Debt Cost 3.95%
Equity Weight 61.66%
Equity Cost 13.19%
WACC 9.65%
Leverage 62.18%

11. Quality Control: LL Flooring Holdings, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Haverty Furniture

A-Score: 4.8/10

Value: 3.9

Growth: 3.4

Quality: 3.8

Yield: 9.0

Momentum: 3.0

Volatility: 5.7

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A-Score: 4.2/10

Value: 8.7

Growth: 3.7

Quality: 3.4

Yield: 0.0

Momentum: 9.0

Volatility: 0.3

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Tile Shop Holdings

A-Score: 3.5/10

Value: 4.7

Growth: 3.4

Quality: 3.1

Yield: 2.0

Momentum: 3.0

Volatility: 4.7

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LL Flooring Holdings

A-Score: 3.3/10

Value: 9.5

Growth: 2.0

Quality: 2.8

Yield: 0.0

Momentum: 5.0

Volatility: 0.7

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Destination XL

A-Score: 3.3/10

Value: 9.6

Growth: 3.9

Quality: 4.0

Yield: 0.0

Momentum: 0.0

Volatility: 2.3

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Leslie's

A-Score: 2.7/10

Value: 8.0

Growth: 3.3

Quality: 3.9

Yield: 0.0

Momentum: 0.0

Volatility: 1.0

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.84$

Current Price

0.84$

Potential

-0.00%

Expected Cash-Flows