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1. Company Snapshot

1.a. Company Description

Celsius Holdings, Inc.develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally.It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name.


The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened.It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites.The company was formerly known as Vector Ventures, Inc.


and changed its name to Celsius Holdings, Inc.in January 2007.Celsius Holdings, Inc.


was founded in 2004 and is headquartered in Boca Raton, Florida.

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1.b. Last Insights on CELH

Celsius Holdings Inc.'s recent performance was negatively impacted by a larger drop than the general market, with the stock declining by 5.6% and 6.57% on March 18 and 24, respectively. The company's international expansion, although seen as a growth driver, may not be enough to offset concerns. Additionally, Fieldview Capital Management LLC reduced its holdings in the company by 74.3% in the third quarter. Despite a "Moderate Buy" rating from analysts, with a consensus price target of $67.39, the company's short-term prospects face challenges.

1.c. Company Highlights

2. Celsius Holdings' Record Revenue and Strategic Focus

Celsius Holdings reported a record full-year revenue of $2.5 billion for 2025, driven by strong performances from its portfolio brands CELSIUS, Alani Nu, and Rockstar Energy. The company's fourth-quarter revenue was approximately $722 million, with CELSIUS delivering $1.46 billion in net sales, growing 7.5% year-over-year. Alani Nu achieved record net sales of $370 million in the fourth quarter, reflecting 136% growth on a pro forma basis. The gross profit margin was 47.4% in the fourth quarter, impacted by integration costs and tariffs. Adjusted EBITDA was $134.1 million for the quarter, up from $62.9 million in the prior year period. The company's EPS came out at $0.04, below estimates of $0.19.

Publication Date: Mar -01

📋 Highlights

Operational Highlights and Integration Progress

The company has made significant progress in integrating Rockstar Energy, with $56 million in net sales and $13 million in other income recorded for the full year. The integration of Alani Nu is also on track, with the company expecting to complete it by the end of the first quarter of 2026. Celsius Holdings is focused on executing with discipline, strengthening its operating system, and creating long-term value. As John Fieldly noted, retailers are making decisions to carve out more space for energy drinks, driven by the category's growth and expanding usage occasions.

Financial Position and Future Expectations

The company ended the year with $399 million in cash and approximately $670 million in total debt, with operating cash flow of $359 million. Celsius Holdings prioritizes free cash flow generation and working capital discipline, having reduced debt by $200 million and repurchased $40 million of shares during the quarter. For 2026, the company expects working capital volatility to moderate as cadence normalizes and is focused on investing to support brand growth and integration execution. Analysts estimate next year's revenue growth at 10.4%.

Valuation and Growth Prospects

With a P/E Ratio of 88.75 and an EV/EBITDA of 77.86, the market is pricing in significant growth expectations for Celsius Holdings. The company's ROE is 7.57%, and ROIC is 3.49%, indicating room for improvement in capital efficiency. The Net Debt / EBITDA ratio is 1.5, suggesting a manageable debt burden. As the company continues to execute on its strategic priorities, investors will be watching for progress on integration, margin expansion, and revenue growth.

3. NewsRoom

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Celsius: Don't Buy Into Competitive Threat

Mar -31

Source: seekingalpha.com

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Celsius: Chug Or Sip?

Mar -30

Source: seekingalpha.com

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Wall Street Upgrades Celsius Holdings: Costco Fear Overdone and the Franchise Is Still Growing

Mar -30

Source: 247wallst.com

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Celsius: Deeply Undervalued While Growth Accelerates With Alani Nu And Rockstar

Mar -30

Source: seekingalpha.com

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Why Is Celsius Stock Dropping, and is it a Buying Opportunity?

Mar -30

Source: fool.com

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3 Reasons Celsius Stock Can Bounce Back in April

Mar -29

Source: fool.com

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Is Celsius Stock a Buy After Falling 49% From Its 52-Week High?

Mar -28

Source: fool.com

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Celsius Stock Jolted After Costco Offers Energy-Drink Brand for Less

Mar -25

Source: wsj.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (10.96%)

6. Segments

Pepsi

Expected Growth: 10.95%

Pepsi's partnership with Celsius Holdings, Inc. drives growth through increased distribution channels, leveraging Celsius's popularity in the fitness and wellness space. Additionally, Pepsi's brand recognition and marketing muscle support Celsius's product expansion, while Celsius's innovative products and flavors attract a younger demographic, contributing to the 10.95% growth.

All Other

Expected Growth: 10.95%

Celsius Holdings' 'All Other' segment growth of 10.95% is driven by increasing demand for its fitness and wellness products, expansion into new distribution channels, and strategic partnerships. Additionally, the company's focus on e-commerce and digital marketing has contributed to the segment's growth, as well as the rising popularity of healthy beverages and supplements.

Costco

Expected Growth: 10.78%

Costco's 10.78% growth is driven by increasing demand for healthy beverages, expanding distribution channels, and strategic partnerships. Celsius' unique positioning as a fitness-focused energy drink resonates with Costco's health-conscious customer base, leading to strong sales. Additionally, the warehouse club's efficient supply chain and logistics capabilities enable Celsius to reach a broader audience, contributing to the segment's rapid growth.

Amazon

Expected Growth: 11.4%

Amazon's 11.4% growth is driven by increasing adoption of e-commerce, expanding product offerings, and improving logistics. Strong brand recognition, customer loyalty, and strategic acquisitions also contribute to growth. Additionally, Amazon Web Services (AWS) continues to dominate the cloud computing market, further fueling revenue growth.

7. Detailed Products

Celsius Energy Drinks

A line of energy drinks that provide a boost of energy and mental clarity, available in various flavors

Celsius HEAT

A high-energy drink designed for fitness enthusiasts and athletes, providing a strong energy boost and mental focus

Celsius On-The-Go

A line of energy drinks in a convenient, on-the-go packaging, perfect for busy lifestyles

Celsius Fitness Drinks

A line of fitness-focused drinks that provide a boost of energy and support muscle recovery

8. Celsius Holdings, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Celsius Holdings, Inc. faces moderate threat from substitutes as consumers have limited options for healthy and functional beverages, but the company's unique product offerings and brand loyalty mitigate this threat.

Bargaining Power Of Customers

Celsius Holdings, Inc. has a diverse customer base, and no single customer accounts for a significant portion of its revenue, reducing the bargaining power of customers.

Bargaining Power Of Suppliers

Celsius Holdings, Inc. relies on a few key suppliers for its ingredients and packaging, but the company's scale and long-term contracts mitigate the bargaining power of suppliers.

Threat Of New Entrants

The functional beverage market is highly competitive, and new entrants can easily enter the market, posing a significant threat to Celsius Holdings, Inc.'s market share.

Intensity Of Rivalry

The functional beverage market is highly competitive, with many established players and new entrants, leading to intense rivalry and pricing pressure for Celsius Holdings, Inc.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 0.20%
Debt Cost 13.55%
Equity Weight 99.80%
Equity Cost 13.55%
WACC 13.55%
Leverage 0.20%

11. Quality Control: Celsius Holdings, Inc. passed 8 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Albertsons

A-Score: 6.3/10

Value: 7.6

Growth: 5.4

Quality: 3.7

Yield: 9.0

Momentum: 3.5

Volatility: 8.3

1-Year Total Return ->

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Coca-Cola Consolidated

A-Score: 6.0/10

Value: 3.1

Growth: 8.4

Quality: 6.2

Yield: 2.0

Momentum: 9.0

Volatility: 7.3

1-Year Total Return ->

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Grand Canyon Education

A-Score: 5.2/10

Value: 3.1

Growth: 6.7

Quality: 8.1

Yield: 0.0

Momentum: 5.5

Volatility: 7.7

1-Year Total Return ->

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National Beverage

A-Score: 4.9/10

Value: 4.0

Growth: 5.4

Quality: 7.8

Yield: 3.0

Momentum: 1.0

Volatility: 8.3

1-Year Total Return ->

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Stock-Card
Celsius

A-Score: 4.8/10

Value: 1.6

Growth: 9.9

Quality: 5.8

Yield: 0.0

Momentum: 9.0

Volatility: 2.3

1-Year Total Return ->

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Stock-Card
Primo Water

A-Score: 3.9/10

Value: 1.8

Growth: 5.2

Quality: 4.8

Yield: 2.0

Momentum: 6.0

Volatility: 3.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

34.75$

Current Price

34.75$

Potential

-0.00%

Expected Cash-Flows