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1. Company Snapshot

1.a. Company Description

comScore, Inc.operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally.The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics.


Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption.In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection.Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time.


The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers.comScore, Inc.was incorporated in 1999 and is headquartered in Reston, Virginia.

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1.b. Last Insights on SCOR

Comscore's recent performance was driven by its Q3 2025 earnings report, which likely showcased the company's progress in planning, transacting, and evaluating media across platforms. The company's introduction of "The Scoreboard," an interactive platform displaying consumer behaviors and trends, may have positively impacted its performance. Additionally, a recent comparison with Bright Horizons Family Solutions highlighted comScore's strengths in earnings, profitability, and valuation. Insights from comScore's senior media analyst on the box office outlook also garnered attention.

1.c. Company Highlights

2. Comscore's Q3 2025 Earnings: A Mixed Bag

Comscore reported revenues of $88.9 million for Q3 2025, representing a modest 0.5% year-over-year growth. The company's adjusted EBITDA was $11 million, down 11.1% from the prior year quarter. The earnings per share (EPS) came out at -$0.63, significantly missing estimates of $1.94. The revenue growth was driven by a 20.2% year-over-year increase in cross-platform revenue, thanks to the adoption of Comscore Content Measurement (CCM) and Proximic solutions.

Publication Date: Nov -12

📋 Highlights
  • Revenue Growth:: Q3 2025 revenue reached $88.9 million, a 0.5% increase year-over-year.
  • Cross-Platform Expansion:: Cross-platform revenue surged 20.2% YoY, driven by CCM and Proximic adoption.
  • Preferred Shareholder Agreement:: $18 million in annual preferred dividends eliminated, $47 million special dividend canceled, and $80 million preferred stock exchanged for common stock.
  • Adjusted EBITDA Decline:: Q3 adjusted EBITDA fell to $11 million, reflecting an 11.1% year-over-year drop.
  • Guidance Update:: Full-year revenue guidance revised to flat growth, but EBITDA margin target maintained at 12–15%.

Segment Performance

The cross-platform business grew 20% year-over-year, driven by the adoption of CCM and Proximic solutions. CCM, launched earlier this year, has seen strong engagement and adoption from major partners, with several long-term deals signed. Content and ad measurement revenue was $75.5 million, up 0.3% year-over-year.

Financial Flexibility and Shareholder Alignment

Comscore has announced an agreement with its preferred shareholders, which includes the elimination of $18 million in annual preferred dividends, cancellation of a $47 million special dividend obligation, and exchange of $80 million in preferred stock for common stock at a premium. This arrangement is expected to improve Comscore's financial flexibility and provide greater alignment between preferred and common shareholders.

Guidance and Outlook

Comscore is revising its full-year revenue guidance to be roughly flat with the prior year, citing the impact of a strategy shift by one of its large retail media clients. However, the company remains encouraged by the growth in its cross-platform and local TV offerings. The company is maintaining its adjusted EBITDA guidance for the full year, with an anticipated margin of 12% to 15%.

Valuation and Growth Prospects

With a P/S Ratio of 0.09 and an EV/EBITDA of 0.89, the market seems to have low expectations from Comscore. Analysts estimate next year's revenue growth at 2.4%. Given the company's efforts to improve its financial flexibility and grow its cross-platform business, it remains to be seen if Comscore can meet these expectations. As Jon Carpenter noted, "Comscore is confident in its ability to continue to grow its cross-platform business and believes that its suite of offerings, including Proximic and CCM, is unmatched in the measurement marketplace."

3. NewsRoom

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Setup for really solid Thanksgiving holiday box office, says Comscore's Paul Dergarabedian

Nov -28

Source: youtube.com

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Reviewing Bright Horizons Family Solutions (NYSE:BFAM) & comScore (NASDAQ:SCOR)

Nov -18

Source: defenseworld.net

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comScore, Inc. (SCOR) Q3 2025 Earnings Call Transcript

Nov -05

Source: seekingalpha.com

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Comscore Reports Third Quarter 2025 Results

Nov -04

Source: globenewswire.com

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SCOR SE (SCRYY) Q3 2025 Earnings Call Transcript

Oct -31

Source: seekingalpha.com

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comScore (NASDAQ:SCOR) and Bright Horizons Family Solutions (NYSE:BFAM) Head to Head Analysis

Oct -24

Source: defenseworld.net

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Comscore to Announce Third Quarter 2025 Financial Results

Oct -21

Source: globenewswire.com

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Information regarding the redemption by SCOR SE of outstanding €63.6 million undated subordinated notes

Oct -01

Source: globenewswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.12%)

6. Segments

Digital Ad Solutions

Expected Growth: 5%

The 5% growth of Digital Ad Solutions from comScore, Inc. is driven by increasing demand for digital advertising, rising e-commerce sales, and growing adoption of mobile devices. Additionally, comScore's advanced analytics and insights capabilities, as well as its ability to provide actionable data to advertisers, contribute to its growth in the digital ad solutions market.

Cross Platform Solutions

Expected Growth: 3%

ComScore's Cross Platform Solutions growth is driven by increasing demand for unified audience measurement, rising adoption of multi-screen devices, and growing need for accurate cross-platform analytics. Additionally, the shift towards digital media consumption, expansion into new markets, and strategic partnerships are contributing to the segment's growth.

7. Detailed Products

MMX Multi-Platform

A comprehensive measurement and analytics tool that provides insights into consumer behavior across desktop, mobile, and tablet devices.

vCE (Validated Campaign Essentials)

A campaign measurement and optimization tool that provides insights into digital campaign performance, including viewability, fraud, and brand safety metrics.

Rentrak Box Office Essentials

A box office measurement and analytics tool that provides insights into movie ticket sales, audience demographics, and box office trends.

OnDemand Essentials

A video-on-demand measurement and analytics tool that provides insights into consumer behavior, engagement, and content performance.

TV Essentials

A TV measurement and analytics tool that provides insights into TV viewing behavior, audience demographics, and program performance.

Digital Analytix

A digital analytics platform that provides insights into website traffic, engagement, and conversion metrics.

8. comScore, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

ComScore, Inc. faces moderate threat from substitutes, as customers have limited alternatives for digital analytics and measurement solutions.

Bargaining Power Of Customers

ComScore, Inc. has a diverse customer base, which reduces the bargaining power of individual customers, giving the company an upper hand in negotiations.

Bargaining Power Of Suppliers

ComScore, Inc. has a strong bargaining position with its suppliers, as it is a large customer and has multiple sourcing options.

Threat Of New Entrants

The digital analytics and measurement industry is highly competitive, and new entrants can easily disrupt the market with innovative solutions, posing a significant threat to ComScore, Inc.

Intensity Of Rivalry

The digital analytics and measurement industry is highly competitive, with many established players, leading to intense rivalry and high marketing and innovation expenses for ComScore, Inc.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 16.15%
Debt Cost 3.95%
Equity Weight 83.85%
Equity Cost 9.42%
WACC 8.53%
Leverage 19.26%

11. Quality Control: comScore, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
comScore

A-Score: 3.9/10

Value: 7.8

Growth: 3.7

Quality: 2.9

Yield: 0.0

Momentum: 8.0

Volatility: 1.0

1-Year Total Return ->

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Groupon

A-Score: 3.9/10

Value: 5.1

Growth: 2.0

Quality: 4.4

Yield: 0.0

Momentum: 10.0

Volatility: 1.7

1-Year Total Return ->

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Liberty TripAdvisor Holdings

A-Score: 3.8/10

Value: 10.0

Growth: 2.9

Quality: 6.4

Yield: 0.0

Momentum: 2.0

Volatility: 1.3

1-Year Total Return ->

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MediaAlpha

A-Score: 3.6/10

Value: 7.0

Growth: 4.7

Quality: 5.8

Yield: 0.0

Momentum: 1.0

Volatility: 3.0

1-Year Total Return ->

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Stock-Card
Vivid Seats

A-Score: 3.2/10

Value: 9.8

Growth: 3.9

Quality: 4.0

Yield: 0.0

Momentum: 0.0

Volatility: 1.3

1-Year Total Return ->

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Stock-Card
TrueCar

A-Score: 2.9/10

Value: 8.4

Growth: 3.0

Quality: 4.5

Yield: 0.0

Momentum: 0.5

Volatility: 1.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

6.92$

Current Price

6.92$

Potential

-0.00%

Expected Cash-Flows