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1. Company Snapshot

1.a. Company Description

J.Jill, Inc.operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States.The company offers knit and woven tops, bottoms, and dresses, as well as sweaters and outerwear; footwear; and accessories, including scarves, jewelry, and hosiery.


The company markets its products through retail stores, website, and catalogs.As of March 22, 2022, it operated 253 stores.The company was founded in 1959 and is headquartered in Quincy, Massachusetts.

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1.b. Last Insights on JILL

J.Jill, Inc.'s recent performance was negatively impacted by weak comparable sales growth, higher promotions, and SG&A deleverage. The company's Q2 results showed gross margins falling 210 bps, and management expects a challenging Q3 with further sales and margin declines. Despite beating Q2 earnings and revenue estimates, concerns persist. The appointment of a Chief Growth Officer, Viv Rettke, may help drive growth strategies. However, mounting headwinds, including tariffs and slowing sales, pose significant challenges. Valuation appears fair, but not compelling, at a 10% earnings yield.

1.c. Company Highlights

2. J.Jill's Q2 2025 Earnings: A Mixed Bag

J.Jill reported total sales of $154 million, a decrease of 0.8% year-over-year, with adjusted EBITDA of $25.6 million, down from $30.2 million in the same period last year. The company's EPS came in at $0.81, beating estimates of $0.72. Gross margin stood at 68.4%, down 210 basis points year-over-year, largely due to tariff pressures. The company's cash position remains healthy, with $46 million in cash on hand.

Publication Date: Sep -23

📋 Highlights
  • Adjusted EBITDA Decline: $25.6M in Q2 2025, down $4.6M YoY from $30.2M.
  • Sales Trend: Total sales of $154M (-0.8% YoY) amid promotional activity and inventory optimization.
  • Margin Pressure: Gross margin fell 210 bps to 68.4% due to $5M tariff impact in Q3 (annualized $20M).
  • Store Strategy: 50 U.S. stores planned by 2029, with 1–5 net new stores in 2025 and ship-from-store capability.
  • Financial Resilience: $46M in cash, $20M remaining for share repurchases, and $16M free cash flow YTD.

Financial Performance

The company's financial performance was marked by a decline in adjusted EBITDA, largely due to the impact of tariffs on gross margin. However, EPS beat expectations, indicating a degree of operational resilience. The company's free cash flow yield stands at 23.17%, suggesting a healthy cash generation capability.

Strategic Initiatives

Mary Coyne highlighted the company's focus on cultural progress, including the successful implementation of ship-from-store initiatives and a renewed focus on growing the customer base through product innovation and customer journey improvements. The company is also investing in digital and social engagement, with a new non-tender rewards program set to launch by year-end.

Valuation and Outlook

The company's P/E ratio stands at 7.34, indicating a relatively low valuation multiple. The EV/EBITDA ratio is 3.39, suggesting that the company's enterprise value is not excessively high relative to its EBITDA. With a dividend yield of 1.75%, the stock offers a relatively attractive income stream. As the company navigates the challenges posed by tariffs and consumer sentiment, its focus on operational discipline and customer growth initiatives will be crucial in driving future performance.

3. NewsRoom

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J.Jill, Inc. to Report Third Quarter Fiscal Year 2025 Results on December 10, 2025

Nov -26

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J.Jill Names Viv Rettke as the Company's First Chief Growth Officer

Nov -19

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J.Jill: A Risky But Rewarding Turnaround Case As Sales Trail

Sep -05

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J.Jill Is Still Challenged And Expects A Worse Quarter Ahead, Only Fairly Valued

Sep -03

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J.Jill (JILL) Surpasses Q2 Earnings and Revenue Estimates

Sep -03

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J.Jill, Inc. Announces Second Quarter 2025 Results

Sep -03

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J.Jill, Inc. to Report Second Quarter Fiscal Year 2025 Results on September 3, 2025

Aug -20

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J.Jill, Inc. to Report Second Quarter Fiscal Year 2025 Results on September 3, 2025

Aug -20

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.99%)

6. Segments

Retail

Expected Growth: 1.8%

J.Jill's 1.8% retail growth is driven by strategic pricing, effective inventory management, and a strong omnichannel presence. The company's focus on comfort and versatility resonates with its target demographic, while investments in digital marketing and loyalty programs foster customer retention and acquisition.

Direct

Expected Growth: 2.2%

J.Jill's 2.2% growth is driven by increasing brand awareness, successful marketing campaigns, and strategic omnichannel expansion. The company's focus on comfort and versatility resonates with the target demographic, leading to higher sales. Additionally, J.Jill's efforts to enhance the customer experience through personalized services and loyalty programs contribute to the growth.

7. Detailed Products

Tops

J.Jill offers a wide range of tops, including blouses, sweaters, and tunics, designed to provide comfort and style for women.

Dresses

J.Jill's dress collection features a variety of styles, from casual to dressy, suitable for different occasions and body types.

Pants and Jeans

J.Jill offers a selection of pants and jeans in different styles, fabrics, and fits, designed to provide comfort and versatility.

Skirts

J.Jill's skirt collection includes a range of styles, from pencil skirts to maxi skirts, suitable for different occasions and body types.

Jackets and Coats

J.Jill offers a variety of jackets and coats, including denim, leather, and trench coats, designed to provide style and warmth.

Shoes

J.Jill's shoe collection features a range of styles, including boots, sandals, and sneakers, designed to provide comfort and style.

Accessories

J.Jill offers a selection of accessories, including scarves, hats, and jewelry, designed to add a finishing touch to an outfit.

8. J.Jill, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

J.Jill, Inc. operates in the women's apparel industry, which has many substitutes. However, the company's focus on high-quality, comfortable, and stylish clothing helps to differentiate it from competitors.

Bargaining Power Of Customers

J.Jill, Inc. has a loyal customer base, and customers have limited bargaining power due to the company's strong brand reputation and high-quality products.

Bargaining Power Of Suppliers

J.Jill, Inc. relies on a few large suppliers for its raw materials, which gives them some bargaining power. However, the company's strong relationships with suppliers help to mitigate this risk.

Threat Of New Entrants

The women's apparel industry has high barriers to entry, including significant capital requirements and the need for a strong brand reputation. This makes it difficult for new entrants to compete with J.Jill, Inc.

Intensity Of Rivalry

The women's apparel industry is highly competitive, with many established brands competing for market share. J.Jill, Inc. faces intense competition from companies like Ann Taylor, Loft, and Talbots.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 83.77%
Debt Cost 9.03%
Equity Weight 16.23%
Equity Cost 9.03%
WACC 9.03%
Leverage 516.29%

11. Quality Control: J.Jill, Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Shoe Carnival

A-Score: 4.3/10

Value: 7.2

Growth: 5.0

Quality: 4.9

Yield: 5.0

Momentum: 0.5

Volatility: 3.3

1-Year Total Return ->

Stock-Card
J.Jill

A-Score: 4.2/10

Value: 8.7

Growth: 4.0

Quality: 6.3

Yield: 2.0

Momentum: 0.5

Volatility: 4.0

1-Year Total Return ->

Stock-Card
Designer Brands

A-Score: 4.2/10

Value: 9.8

Growth: 2.8

Quality: 3.8

Yield: 6.0

Momentum: 1.5

Volatility: 1.3

1-Year Total Return ->

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Cato

A-Score: 3.9/10

Value: 9.8

Growth: 1.1

Quality: 4.5

Yield: 5.0

Momentum: 1.5

Volatility: 1.7

1-Year Total Return ->

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Citi Trends

A-Score: 3.6/10

Value: 6.8

Growth: 1.7

Quality: 1.8

Yield: 0.0

Momentum: 8.5

Volatility: 2.7

1-Year Total Return ->

Stock-Card
Hibbett

A-Score: 2.8/10

Value: 1.9

Growth: 2.1

Quality: 5.1

Yield: 1.0

Momentum: 5.0

Volatility: 2.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

16.16$

Current Price

16.16$

Potential

-0.00%

Expected Cash-Flows