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1. Company Snapshot

1.a. Company Description

J.Jill, Inc.operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States.The company offers knit and woven tops, bottoms, and dresses, as well as sweaters and outerwear; footwear; and accessories, including scarves, jewelry, and hosiery.


The company markets its products through retail stores, website, and catalogs.As of March 22, 2022, it operated 253 stores.The company was founded in 1959 and is headquartered in Quincy, Massachusetts.

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1.b. Last Insights on JILL

J.Jill, Inc.'s recent performance was positively driven by better-than-expected Q3 earnings, with quarterly earnings of $0.76 per share beating the Zacks Consensus Estimate of $0.58 per share. The company also raised its fourth-quarter fiscal 2025 guidance due to a stronger-than-anticipated finish to the holiday season. Additionally, J.Jill completed a refinancing transaction, providing enhanced financial flexibility and improved terms. The company has a "Hold" consensus rating from seven analysts, with two issuing a buy recommendation (MarketBeat.com).

1.c. Company Highlights

2. J.Jill's Q3 Earnings: A Mixed Bag

J.Jill's financial performance in Q3 2025 was a mixed bag, with earnings per share (EPS) coming in at $0.76, beating analyst estimates of $0.58. Total company comparable sales decreased by 0.9%, driven by a 2.6% decline in store sales. Despite this, the company generated $19 million in cash from operations and ended the quarter with $58 million in cash. Gross margin pressure was evident, but the company managed to offset some of this pressure through strategic price increases, resulting in an overall average unit retail (AUR) increase.

Publication Date: Dec -20

📋 Highlights
  • Earnings Exceeded Expectations: Generated $19 million in cash from operations and ended with $58 million in cash.
  • Marketing Mix Optimization: Shift to digital channels drove new-to-brand customer growth, while catalog circulation was reduced.
  • Q4 Sales Challenges: Anticipated 5–7% sales decline and 6.5–8.5% comparable sales drop due to promotional competition and weak holiday assortments.
  • AI & Tech Investment: Hired Viv for AI initiatives, aiming to leverage AI for front-end systems and localized merchandising strategies.

Operational Highlights

The company's new product assortments, particularly in jackets and bottoms, received a positive response from customers. J.Jill's ability to test and rebalance its marketing mix also paid off, with a shift towards digital channels and a reduction in catalog circulation. This strategy led to growth in new-to-brand customers and a healthy return on investment. The company also refreshed its store window displays, digital, and catalog imagery, which contributed to the positive customer response.

Challenges Ahead

Despite the progress made in Q3, J.Jill faces challenges in the fourth quarter, with a highly promotional market and increased price sensitivity among customers. The company's holiday product assortments did not resonate as well as planned, leading to soft sales. To address these challenges, J.Jill plans to focus on evolving its product assortment, enhancing the customer journey, and improving its operational efficiency.

Outlook and Valuation

For the fourth quarter, J.Jill expects sales to be down approximately 5% to 7% and total comparable sales to be down 6.5% to 8.5%. Adjusted EBITDA is expected to be in the range of $3 million to $5 million. With a P/E Ratio of 6.59 and an EV/EBITDA of 3.03, the market appears to be pricing in some of the challenges the company is facing. Analysts estimate next year's revenue growth to be -3.0%, which may indicate a continued challenging environment for the company. However, with a Free Cash Flow Yield of 32.36%, J.Jill's ability to generate cash is a positive aspect.

Strategic Initiatives

J.Jill is taking steps to address its challenges, including testing a more localized merchandising and planning strategy, continuing to rightsize catalog circulation, and investing in digital marketing. The company is also investing in new technology, including AI, to drive efficiencies and improve its competitive position. With a new hire leading the company's AI and technology initiatives, J.Jill is poised to make progress in this area.

3. NewsRoom

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J.Jill, Inc. Raises Fourth Quarter Guidance Ahead of the 28th Annual ICR Conference

Jan -12

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J.Jill, Inc. (NYSE:JILL) Given Consensus Rating of “Hold” by Brokerages

Jan -11

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J.Jill, Inc. Announces Participation in the 28th Annual ICR Conference

Jan -06

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J.Jill Expects A Bad Q4, But Could Become An Opportunity Then

Dec -24

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J.Jill, Inc. Announces Completion of Refinancing Transaction

Dec -15

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The Single-Brand Apparel Retailer Stumbles as the Multi-Brand Portfolio Giant Surges 90%

Dec -14

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J.Jill Q3: The Turnaround Requires Patience

Dec -11

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J.Jill, Inc. (JILL) Q3 2026 Earnings Call Transcript

Dec -10

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.99%)

6. Segments

Retail

Expected Growth: 1.8%

J.Jill's 1.8% retail growth is driven by strategic pricing, effective inventory management, and a strong omnichannel presence. The company's focus on comfort and versatility resonates with its target demographic, while investments in digital marketing and loyalty programs foster customer retention and acquisition.

Direct

Expected Growth: 2.2%

J.Jill's 2.2% growth is driven by increasing brand awareness, successful marketing campaigns, and strategic omnichannel expansion. The company's focus on comfort and versatility resonates with the target demographic, leading to higher sales. Additionally, J.Jill's efforts to enhance the customer experience through personalized services and loyalty programs contribute to the growth.

7. Detailed Products

Tops

J.Jill offers a wide range of tops, including blouses, sweaters, and tunics, designed to provide comfort and style for women.

Dresses

J.Jill's dress collection features a variety of styles, from casual to dressy, suitable for different occasions and body types.

Pants and Jeans

J.Jill offers a selection of pants and jeans in different styles, fabrics, and fits, designed to provide comfort and versatility.

Skirts

J.Jill's skirt collection includes a range of styles, from pencil skirts to maxi skirts, suitable for different occasions and body types.

Jackets and Coats

J.Jill offers a variety of jackets and coats, including denim, leather, and trench coats, designed to provide style and warmth.

Shoes

J.Jill's shoe collection features a range of styles, including boots, sandals, and sneakers, designed to provide comfort and style.

Accessories

J.Jill offers a selection of accessories, including scarves, hats, and jewelry, designed to add a finishing touch to an outfit.

8. J.Jill, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

J.Jill, Inc. operates in the women's apparel industry, which has many substitutes. However, the company's focus on high-quality, comfortable, and stylish clothing helps to differentiate it from competitors.

Bargaining Power Of Customers

J.Jill, Inc. has a loyal customer base, and customers have limited bargaining power due to the company's strong brand reputation and high-quality products.

Bargaining Power Of Suppliers

J.Jill, Inc. relies on a few large suppliers for its raw materials, which gives them some bargaining power. However, the company's strong relationships with suppliers help to mitigate this risk.

Threat Of New Entrants

The women's apparel industry has high barriers to entry, including significant capital requirements and the need for a strong brand reputation. This makes it difficult for new entrants to compete with J.Jill, Inc.

Intensity Of Rivalry

The women's apparel industry is highly competitive, with many established brands competing for market share. J.Jill, Inc. faces intense competition from companies like Ann Taylor, Loft, and Talbots.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 83.77%
Debt Cost 9.03%
Equity Weight 16.23%
Equity Cost 9.03%
WACC 9.03%
Leverage 516.29%

11. Quality Control: J.Jill, Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Shoe Carnival

A-Score: 4.4/10

Value: 7.6

Growth: 5.0

Quality: 4.9

Yield: 5.0

Momentum: 0.5

Volatility: 3.3

1-Year Total Return ->

Stock-Card
J.Jill

A-Score: 4.4/10

Value: 8.8

Growth: 4.0

Quality: 6.0

Yield: 2.0

Momentum: 1.0

Volatility: 4.3

1-Year Total Return ->

Stock-Card
Cato

A-Score: 4.3/10

Value: 7.7

Growth: 1.1

Quality: 2.3

Yield: 5.0

Momentum: 7.5

Volatility: 2.3

1-Year Total Return ->

Stock-Card
Citi Trends

A-Score: 3.9/10

Value: 6.7

Growth: 1.7

Quality: 2.0

Yield: 0.0

Momentum: 9.5

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Hibbett

A-Score: 3.6/10

Value: 3.1

Growth: 4.6

Quality: 4.8

Yield: 1.0

Momentum: 6.0

Volatility: 2.3

1-Year Total Return ->

Stock-Card
Designer Brands

A-Score: 3.1/10

Value: 5.5

Growth: 2.8

Quality: 2.8

Yield: 5.0

Momentum: 1.5

Volatility: 1.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

16.52$

Current Price

16.52$

Potential

-0.00%

Expected Cash-Flows